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The Business Plan: Creating & Starting the Venture - PowerPoint PPT Presentation


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Entrepreneurship. The Business Plan: Creating & Starting the Venture. Business Plan. “is a written document prepared by the entrepreneur that describes all the relevant external and internal elements involved in starting a new venture.”

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The Business Plan: Creating & Starting the Venture


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    Presentation Transcript
    1. Entrepreneurship The Business Plan: Creating & Starting the Venture

    2. Business Plan • “is a written document prepared by the entrepreneur that describes all the relevant external and internal elements involved in starting a new venture.” • It is a road map that integrated functional plans and answers questions such as: - Where am I now? - Where am I going? - How will I get there?

    3. Scope & Value of the Business Plan • Is read by employees, investors, bankers, venture capitalists, suppliers, customers, advisors & consultants. • Is important because: • It helps determine the viability of the venture in designated market. • It provides guidance to the entrepreneur in organizing his or her planning activities. • It serves as an important tool in helping to obtain financing.

    4. Information Needs • Establishing goals & objectives help in defining what kind of information is required from what sources. • Market Information: such as • Target market • Market potential for product or service • Industry & environmental trends (Macro & Micro environment) • Competitors • Product/service required features

    5. Information Needs Market Positioning Market Objectives

    6. Information Needs • Operations Information: such as: - Location - Manufacturing operations - Raw materials - Equipment - Labor skills - Space - Overheads

    7. Information Needs • Financial Information Needs: all the information required for budgeting such as: - Capital expenditure - direct operating expense - forecast for revenue and sales

    8. Writing a Business Plan

    9. Writing a Business Plan

    10. Writing a Business Plan

    11. Writing a Business Plan

    12. Writing a Business Plan

    13. Writing a Business Plan

    14. Writing a Business Plan

    15. Writing a business plan

    16. Writing a Business Plan

    17. Review & Discussion • If a business plan is to be used to raise capital, the why would the entrepreneur want to advertise the firm’s major risks by detailing them in the business plan?