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This is no more surprising that customers’ expectations are increasing as technology changes and define new ways to interact with the businesses. Take the example of ‘UBER’ or ‘OLA’ where you can book a car or pay for your friends as well with a single click only.

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salesforce empowers banks to connect with

Salesforce : Empowers Banks to connect with customers in

a completely new way

This is no more surprising that customers’ expectations are increasing as

technology changes and define new ways to interact with the businesses.

Take the example of ‘UBER’ or ‘OLA’ where you can book a car or pay for

your friends as well with a single click only.

Customers do expect the same convenience and more personalized

experience from the banks as well. Unfortunately, banks always struggle to

maintain that loyalty and trust. In the end, customers prefer to buy banking

products from their-party vendors.

The Salesforce’s newest industry application has given every banker an

opportunity to deliver more personalized, connected, and intelligent banking

experiences as expected by the customers. The objective of the latest

Salesforce financial services is to unlock the full power of the banks to

strengthen the customer loyalty and their trust.

Salesforce assures that every customer would start loving their banks once

again. So, let us move one step ahead and understand the newest industry

Salesforce application and how it helps bankers to retain their customers and

generating new leads too.

Highlights of the article:

With the 360-degree view of every customer, bank employees would

be more educated and they can help customers to their maximum

potential.

The connected customers and employees are the primary requirement

for any business. With Salesforce Financial Services cloud, Banks

would be able to increase their overall efficiency, transparency, and

profits etc.

Read more: http://www.janbask.com/blog/salesforce-updates-financial-

services-cloud-retail-banking/