If you look at the marketing trends in the year 2000, almost 17 years back, the trends have changed dramatically around the industries. In the year 2000, smart selling was all about leaving meaningful voicemails or listening to the portable CD players chatting on AIM etc. Surprisingly, CRM was just an introductory topic among sales members and people were not aware of the CRM benefits and its future scope much.
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If you look at the marketing trends in the year 2000, almost 17 years back, the trends
have changed dramatically around the industries. In the year 2000, smart selling was
all about leaving meaningful voicemails or listening to the portable CD players chatting
on AIM etc. Surprisingly, CRM was just an introductory topic among sales members
and people were not aware of the CRM benefits and its future scope much.
Fast forward to 2018, when we look at the marketing trends shaping the future, this is
a very challenging and daunting task to list down the popular ones. So, we have
prepared a list in bullets that are highly impactful and witnessed by top marketers
itself. These trends will propel marketers forward in the year 2018.
As you will explore the article, you can find out the trends discussed ahead are strongly
supported by the marketers and they are directly recommended by the top advertising
leaders around the world. Also based on a Digital advertising report, this is clear that
how marketing trends should be, and impactful bullets that can change the future of
Salesforce is the number one CRM platform and seventh popular software skill in-
demand, it is exciting to see what does 2018 holds for the platform. First of all, we will
discuss on Salesforce predictions for 2018 then we will jump to Salesforce marketing
Top Salesforce predictions in 2018
Continuous increase in demand
Salesforce demand is increasing continuously around the world with the introduction
of new products and features. Undoubtedly, the platform will continue to grow in
2018 as well. With the increasing demand of platform, the demand for developers,
Salesforce administrators, architects, and certified professionals will also grow
Marketing cloud will be enhanced
Salesforce is expanding its marketing cloud and the platform will more impactful
marketing tactics that will shape the future.
Lightning adoption will increase
Salesforce Lightning is the most wonderful experience for the customers that results
into highly interactive and competitive user interfaces. The framework demand will
certainly grow more in 2018 for future developments.
Big Data Considerations
The demand for Big data capabilities and IoT is higher around the industries. Salesforce
clouds have the capability to work with big data and IoT effectively. 2018 is a year of
Developers who can work on Big data and Salesforce together ahead of the game.
Mobile is still important
Salesforce was the first platform whose products can be used on mobiles as well.
Anything compatible with mobile devices can be marketed heavily and greater chances
of getting successful as compared to other products. This is one more reason why
Salesforce will stay favorite of leading industries in 2018 as well.
Salesforce Marketing trend to watch in 2018
Here, is a deep dive into Salesforce trends why they are headed into the golden age of
marketing and helpful for SFDC professionals in the market.
SO, here is my list for impactful trends to watch in 2018
Einstein AI features for sales transformation
Salesforce Lightning for enhanced user-experiences and
DMPs for fuelling the customer engagement and generating leads
Trend 1 – Einstein Artificial Intelligence (AI) transforming selling
AI is not just a tool for the marketers but it has become a transforming technology
today. Think for a while waking up each morning and get to know immediately which
deals are expected to close today. Einstein AI in Salesforce has made it true with the
features of optimization as shown below in the diagram.
Marketers are also eager to reap benefits from AI technology and this is the reason
why it is well adopted worldwide among industries instead of their sizes. AI technology
is more accessible today as compared to past and assure most interactive customer
experiences as always needed by the industries.
According to a survey, 51 percent of marketing leaders have already adopted AI and 27
percent are expected to adopt the technology in next two years. Soon, there will come
a time when AI will be considered an absolute requirement for the projects.
Trend 2 – Enhanced customer experiences, Companies will battle over it
Today, this is not just about delivering exceptional customer experiences but
Companies are battling over it. With Salesforce Lightning, you will not only deliver
exceptional customer services but you can generate leads much faster as compared to
past. As soon as, Companies will continue to use most powerful Salesforce platform,
they can improve their overall brand experiences and simplify the customer journeys
Also, there is a need to redefine the process in 2018 how marketing team works
together. To break down the all previous sales records in future, you just don’t have to
combine data sources together but leverage AI techniques too for connected customer
experiences all around.
Trend 3 – Data Integration will fuel customer engagement
According to a research in September 2017, billions of people are connected together
through mobile devices. So, valuable data needs to be collected and generate
meaningful insights to make wise business decisions. If consumer data is not
deciphered correctly then marketers cannot make full benefits from the collected
So, the best solution is Data Management Platforms (DMPs) that work on data
collected through multiple sources automatically and drives meaningful insights from
it. You would be surprised to know that almost 61 percent of marketers have already
adopted DMPs and rest 30 percent are planning to adopt Data Management Platforms
in next two years. The integrated data management platforms will fuel your marketing
campaign and enhance the overall customer engagement too.
Stay up to date with the latest Salesforce marketing trends shaping future in 2018. All
these trends are not just the suggestions but they are recommended by top
advertising leaders and marketers around the world. This is a researched article by
JanBask team that inspire the sales representative, sales managers, Salesforce
professionals, and sales leaders worldwide.
SO, we wish you luck for successful marketing campaigns and generate more leads for
your business by leveraging AI, Data Management platforms and Salesforce Lightning
to your current and future business model.