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Cable TV Services, DTH, IPTV, HITS

Cable TV Services, DTH, IPTV, HITS. 1. Regulatory Framework for Broadcasting in India. Ministry of Information & Broadcasting - Policy, Licensing of broadcasting sector, Content regulations, spectrum allocation TDSAT – Dispute settlement (original jurisdiction) - Appeals TRAI

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Cable TV Services, DTH, IPTV, HITS

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  1. Cable TV Services, DTH, IPTV, HITS 1

  2. Regulatory Framework for Broadcasting in India Ministry of Information & Broadcasting - Policy, Licensing of broadcasting sector, Content regulations, spectrum allocation TDSAT – Dispute settlement (original jurisdiction) - Appeals TRAI - Regulator for tariff, interconnection, quality of service 2

  3. TDSAT • Role: • Dispute settlement and adjudication through the Civil Courts has been a lengthy and unaffordable process for many. • Government of India has tried to put in place an alternative legal mechanism harnessing the requisite judicial and technical expertise in the fast growing telecommunication sector in the country.

  4. Telecom Regulatory Authority of India (TRAI ) Created by an Act of Parliament, Telecom Regulatory Authority of India Act, 1997. Broadcasting sector came under purview of TRAI in 2004 Carriage regulation is done by the Telecom Regulatory Authority of India Content regulation is still done by the Ministry of Information & Broadcasting, Government of India 4

  5. Functions of TRAI Apart from recommendatory functions, the mandatory functions of TRAI are – Tariff Interconnection Quality of Service 5

  6. Ways to receive TV • Terrestrial transmission • Cable TV • Direct-to-home (DTH) Satellite • IPTV • HITS

  7. Terrestrial transmission • Transmission which used transmitter located on the ground. Opposed as Satellite transmission and Cable transmission. Analogue TV programs were first transmitted via terrestrial transmission

  8. Sector as a whole Total Cable &Satellite Households - 82 Million Registered Private Satellite TV channels – 370 Number of Multi System Operators ~6000 Number of Cable Operators ~60,000 2 HITS permission holders Conditional Access System for cable services mandated in 4 cities – around 0.7 M STBs deployed Terrestrial Television Broadcasting by Doordarshan through its 1500 transmitters and 66 Studio centres across the country serving 40 Million Households 5 Private DTH Operators operational apart from Doordarshan 236 private FM radio stations apart from All India Radio 35 community Radio Licencees One Satellite radio Operator 8

  9. Cable TV • Cable television is a system of providing television to consumers via radio frequency signals transmitted to televisions through fixed optical fibers or coaxial cables as opposed to the over-the-air method used in traditional television broadcasting (via radio waves) in which a television antenna is required.

  10. Cable TV • Indian digital cable TV market to rank 2nd in Asia • Two types of Channels • “Pay” channels and • “Free to Air (FTA)” channels

  11. Indian Television Distribution Chain LCOs LCOs LCOs LCOs LCOs LCOs LCOs LCOs LCOs LCOs LCOs LCOs LCOs LCOs LCOs Up linking from India Up linking from Abroad Broadcaster 1 Broadcaster 2 Broadcaster 3 Broadcaster 4 Broadcaster 5 Broadcaster 6 Broadcaster 7 300 CHANNELS 7,000+ HEADENDS Content Syndicator (Zee Turner) Content Syndicator (Star TV) Content Syndicator (One Alliance) + 7 LARGE MSOs MSOs MSOs MSOs MSOs MSOs MSOs 40,000 LCOs LCOs LCOs LCOs 11 Source :SSKI Reasearch

  12. Applicable Instruments Cable Television Networks (Regulation) Act, 1995 as amended Cable Television Networks Rule 1994 as amended Telecom Regulatory Authority of India Act, 1997 as amended 12

  13. Others Prasar Bharti (Broadcasting Corporation of India) Act 1990 as amended Sports Broadcasting Signal (mandatory Sharing with Prasar Bharati) Act, 2007 Policy Guidelines for uplinking from India Policy Guidelines for downlinking of Television Channels Guidelines for obtaining DTH license ..and so on 13

  14. Cable TV and Satellite industry

  15. DTH • A DTH network consists of a broadcasting centre, satellites, encoders, multiplexers, modulators and DTH receivers. • A DTH service provider has to lease Ku-band transponders from the satellite. The encoder converts the audio, video and data signals into the digital format and the multiplexer mixes these signals. At the user end, there will be a small dish antenna and set-top boxes to decode and view numerous channels. On the user's end, receiving dishes can be as small as 45 cm in diametre.

  16. DTH • DTH is an encrypted transmission that travels to the consumer directly through a satellite. DTH transmission is received directly by the consumer at his end through the small dish antenna.

  17. DTH Providers • DD Direct+ of Prasar Bharti- 33FTA + 12 All India radio Channels • Dish TV of ZEE group • Tata Sky- A joint venture between Tata & sky TV • Sun Direct of Sun Network • Reliance • Bharti • Videocon

  18. IPTV • IPTV (Internet Protocol Television) is a system where a digital television service is delivered using Internet Protocol over a network infrastructure, which may include delivery by a broadband connection • Commercial bundling of IPTV, VoIP and Internet access is referred to as “Triple Play” service • http://wwitv.com/

  19. World Scenario • 7 countries in Asia have IPTV including China • Among the 4 continental countries in Europe, France has a share of 60% Source: Gartner Dataquest 2006

  20. The technology

  21. Comparison

  22. Recent Developments • IPTV currently available in Pune, Mumbai, Bangalore and Kolkata • IOL Broadband to deploy triple-play service in 28 cities by March 2009. Seven cities will receive services during the rest of 2007 and into 2008 • IOL plans to capture a client base of over 6 million • IOL has agreement with BSNL for access in 59 cities. Agreement • IOL to provide content and market the services • BSNL to provide access to customers

  23. Tariff Structure • One time, non-refundable amount of Rs 880 is charged for installation and activation • Rs 1,500 (refundable) security deposit for a Smart Electronic Device (SED) required for the connection. • Rs 250 per month, excluding taxes

  24. Developments Contd… • (08/08) AT&T ordered to acquire license for IPTV • (06/08) Indian Govt. forms an IMG to develop policies and regulations for the nascent IPTV industry. • (03/08) MSO Alliance has asked the Indian government to regulate the country’s IPTV industry • (10/06) An estimated 60 million IPTV subscribers world-wide by 2011

  25. IPTV – Cable or Telecom? • IPTV violates Cable TV act • Cable TV operators say act should be amended to include Voice, Video and Data • FDI in Cable is 49%, Telecom is 74% • Cable TV operators need UASL to offer IPTV if it is under Telecom (1500 Crores) • IPTV gives access to over 3000 internet channels but Cable TV operators have access to only channels with downlink license • Content cant be regulated by the Government

  26. TRAI on IPTV • Jun 2006 – IPTV to be a part of telecom • July 2006- TRAI withdrew recommendation • Oct 2006 – IPTV to be part of Cable TV • Aug 2007 – TRAI to launch consultation process featuring • Quality of service norms • FDI norms • Exclusivity of content • Pricing of TV channels over this platform • Content related issues

  27. Advantages of IPTV • Interactivity – Time shift viewing • VoD to watch something that he/wants to watch • Triple Play • IPTV based converged services

  28. Why IPTV may fail in India? • Technical • Broadband Speed: Packet Loss • Consumer Demand for Time-shift viewing/VoD is low • Very low broadband penetration as compared to Cable TV penetration

  29. IPTV – Cases

  30. Neuf Cegetel (France) • Neuf deployed dense broadband network in 2004 covering • More than 150 urban centers • 80% internet users • More than 2/3rd of business • Cegetel Merger,May 2005: Largest alternative fixed line operator. • Leveraging upon LLU, launced the Triple play service package. • Result: Higher ARPU as compared to selling each service individually. • Digital content included sports, information, etc as well as premium channels such as MTV premium, etc which were available for an additional premium. Later added VODs, DVRs • Has 3 million Broadband Subscribers currently. • Free TV, another competitor is fast catching up with 2.6 million broadband subscribers.

  31. Hong Kong Broadband Network • HKBN: largest alternative residential provider of voice and broadband services. • Invested in Infrastructure to offer multiple services over a single, all-IP network • In 2005 HKBN started tapping into the opportunities presented by IPTV. • HKBN launched IPTV to leverage the capabilities of its next-generation network. • Pay-TV market in Hong Kong is already saturated • Majority of HKBNs fixedline customers used to free-to-air terrestrial television • HKBN right now has 1,13,000 IPTV subscribers wherease Hong Kong has a IPTV penetration of 25% right now.

  32. IIT Kharagpur-The IP-TV solution • Set up a campus-wide converged IP network with over 4,000 access points. • Network offers multi-layered switched QoS, video-on-demand, multi-cast video, and the ability to host IP telephony in the future • The objectives were: • To deliver live lectures and screen events with the help of IP multicasting. • Deliver high-quality video-on-demand to students’ hostels. • Standardise repetitive courses through video-on-demand • Provide opportunities to fields of individual interest. • A broadcast server helps to pre-plan the time of a broadcast to a select group. • A student who has missed a class wants to refer to the lecture or the notes given earlier, he can use the video-on-demand service for viewing the lecture.

  33. Headend-In-The-Sky (HITS) service • Meaning of HITS – “Headend In The Sky”, provides a complete array of digital video and audio programming needed for a comprehensive programming strategy • Two Service Providers • HITS-Dish TV • Noida Software Technology Park

  34. Need of the Consumer The three dimensions of the services Availability of platforms, contents Affordable price Acceptable quality 34

  35. Steps by TRAI The steps taken by TRAI to implement its functions on Tariff Interconnection Quality of Service 35

  36. Tariff 36

  37. Initiative taken by TRAI Non CAS Areas Cap on monthly cable charges prescribed in non- CAS areas On a-la-carte prices of channels for CAS areas Limits prescribed for relationship between a-la-carte and bouquet prices by broadcasters 37

  38. Ceiling for non-CAS Area 38

  39. Initiative taken by TRAI -Contd. CAS Areas Tariff order on Pricing of Basic Service Tier (Rs. 77 p.m. + taxes) Pricing of Pay Channels (Ceiling of Rs. 5 per channel per subscriber per month) along with channels available on a-la-carte basis Standard Tariff Packages for renting of Set Top Boxes ( I. Rs. 999 + Rs. 30 p.m. and II. Rs. 250 + Rs. 45 p.m.) 39

  40. Quality of Service 40

  41. Quality of Service Regulations Regulation on Quality of Services for CAS areas Regulation on Quality of Service and Redressal of Grievances for DTH 41

  42. QoS for cable services in CAS Areas Regulation on Quality of Service for CAS areas on Connection - within two working days of the completion of the formalities Disconnection - written notice of at least 15 days Shifting - five working days from the date of request Complaints At least 90% of "No Signal" calls received shall be corrected within 24 hours At least 90% of all other types of complaints shall be corrected within 48 hours Billing related complaints - To be addressed within 7 days of notice 42

  43. QoS for cable services in CAS Areas -Contd. Regulation on Quality of Service for CAS areas on (Contd.) STB related complaints - repair or replacement, within 24 hours of receipt of the complaint Change in positioning of channels - 3 days advance notice to subscribers Public Awareness Campaign - MSOs were required to carry out a public awareness campaign about the salient features of the provisions contained in the QoS regulation for CAS areas Taking the channel off air – 3 weeks notice is must either by an advertisement in 2 local newspapers, or by running a scroll in the relevant channel 43

  44. QoS for cable services in non-CAS Areas Issuance of monthly bill and proper receipt Bill should contain number of FTA and Pay channels Provide information regarding change of channels in cable service to the customers Taking the channel off air – notice is must by an advertisement in 2 local newspapers, and also may inform by running a scroll in the relevant channel 44

  45. QoS Regulations for DTH Services Connection, disconnection, transfer and shifting of cable services The DTH operator will devise the format for application form, and will assign a customer identification number to to each such application received. Provide connection to every person subject to technical and operational feasibility application received A time limit of 5 working days has been prescribed for complying with requests relating to shifting, disconnection and reconnection. 45

  46. QoS regulations for DTH Service(contd.) Complaint handling and redressal Establish Call centre with toll-free number Complain to be assigned a docket number by call centre 90% call of no signal within 24 Hrs, other complaints within 48 Hrs, no complaint remain beyond 5 days All billing complaints to be resolved within 7 days Nodal office to be appointed for each state for redressal of grievances of those subscribers who are not satisfied with the redressal at call centre level. , redressal of the grievances within 10 days of registering of the complaint. 46

  47. QoS regulations for DTH Service(contd.) Plans and Billing related The subscription package offered to a subscriber will not be changed for 6 months. However, the subscriber can opt out of a particular package for any other package at any time. Post paid subscribers, if any, will be issued bills containing details such as charges for subscription package, value added services, customer premises equipments, taxes etc. Provision of itemized usage charges to pre-paid subscribers on demand on a reasonable cost 47

  48. QoS regulations for DTH Service(contd.) customer premises equipments (CPEs) related schemes to offer CPEs to its subscribers on outright purchase basis, hire-purchase basis and rental basis. Scheme for refund in case of hire-purchase set top box (STB) not to be disabled if the subscriber has opted out of his service, and there are no dues Taking the channel off air DTH operator will give notice for discontinuing a channel 48

  49. Interconnection 49

  50. Initiative taken by TRAI Interconnection Broadcasters “must provide” content on non-discriminatory terms Broadcasters to provide all channels on a-la-carte basis to cable and DTH platforms Limits prescribed for relationship betweena-la-carte and bouquet prices by broadcasters Broadcasters directed to provide channels to DTH through RIO at reasonable rates 50

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