L or al
1 / 40

L’ORÉAL - PowerPoint PPT Presentation

  • Updated On :

L’ORÉAL. “Because I’m Worth It”. L’ORÉAL. History & Background. by Banita Thapa . History. In 1907 Eugene Schueller, a young French chemist developed an innovative hair color formula, which he called “ Aureole ” thus began the history of L ’ Oreal. Company’s principles.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'L’ORÉAL' - jamal

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
L or al l.jpg


“Because I’m Worth It”

L or al2 l.jpg


History &Background

by Banita Thapa

History l.jpg

  • In 1907 Eugene Schueller,a young French chemist developed an innovative hair color formula, which he called “Aureole” thus began the history of L’Oreal.

Company s principles l.jpg
Company’s principles

  • Ongoing research and innovations

  • Started with hair coloring products

  • Now has cleansing / beauty products

Distribution l.jpg

  • Initially Holland , Austria and Italy,

  • Later US, Russia and Far East

  • Now present world wide.

  • Found in all major drug stores, supermarkets, beauty outlets and even direct mails.

Brands l.jpg

  • L’Oreal group markets 500 brands and more than 2000 products in all the sectors of beauty business.

Mission l.jpg

  • To guarantee satisfaction for customers.

Human resources l.jpg
Human Resources

  • Unique trend and obsession is to recruit talented individuals who are not afraid to express themselves.

  • Personal development of employees company’s aims

Advertising and its history l.jpg
Advertising and its history

  • Communications is the key word in L’Oreal’s history.

  • Dating back in the 1933’s when Eugene took part in the radio broadcast to making screen debut in the movies and bagging the advertising award. Today L’Oreal is synonymous with the legendary advertising “Because I’m worth it”.

Popularity l.jpg

  • Solely due to its continued dedication and commitment to technology, research and innovation.

Major charitable commitments in us l.jpg
Major charitable commitments in US

  • Studio Museum in Harlem

  • Ovarian Cancer Research and fund

  • Women In Need

  • Boys and Girls Club in America

L or al12 l.jpg


Product Analysis

by Kanjanat U-chukanokkun

Businesses l.jpg

  • Cosmetics Activities

  • Dermatological Activities

  • Pharmaceutical Activities

Businesses14 l.jpg

  • Cosmetic Activities

    • Haircolor

    • Skincare

    • Sun Protection

    • Make-up

    • Perfumes and Eaux de Toilette

    • Toiletries

Cosmetic activities l.jpg

By Graph


Cosmetic brands l.jpg

  • Brands of European Origin

  • Brands of American Origin

  • Brands of Asian Origin

Cosmetic brands17 l.jpg

  • Brands of European Origin

Cosmetic brands18 l.jpg

  • Brands of American Origin

Cosmetic brands19 l.jpg

  • Brands of Asian Origin

Products l.jpg

  • Consumer Products

  • Luxury Products

  • Professional Products

  • Active Cosmetics

Products22 l.jpg

  • Consumer Products

    • L’Oréal Paris

    • Garnier

    • Maybelline New York

    • Softsheen•Carson

    • Club Des Créateurs De Beauté

Products23 l.jpg

Luxury Products



Helena Rubinstein

Giorgio Armani

Ralph Lauren


Guy Laroche

Paloma Picasso


Shu Uemura


Products24 l.jpg

  • Professional Products

    • L’Oréal Professional

    • Kérastase

    • Matrix

    • Redken

Products25 l.jpg

  • Product sales by geographic zone

Product positioning l.jpg

  • L'Oréal

    • Marketed in 150 countries

    • The world no. one cosmetic brand

    • Mass-market luxury brand image

Product positioning27 l.jpg

  • Garnier

    • Brand identity: young, optimistic and informal appeal

    • Mass market business model esp. in foreign countries

      • International level quality and mass market pricing

      • High sales growth in Thailand (80%), Russian (76%), Australia (63%)

Product positioning28 l.jpg

  • RedKen

    • New market segment through salon sales of products for home use

    • Exceptional growth of Color Fusion colorants

Product comparison l.jpg

Product Comparison

Product Comparison & Marketing Strategy

by Dasiya Morazkina

L or al worldwide l.jpg




by Kazuma Uemura

L or al in japan l.jpg
L’Oréal in Japan

  • started operations in 1963

  • market haircare products for professional hairdressers

  • In 1976, the Group began to distribute mass-consumer products under the L’Oréal Paris label

L or al in japan32 l.jpg
L’Oréal in Japan

  • followed two years later by prestige brands – Lancôme and others.

  • Nihon L’Oréal K.K., a subsidiary created in 1996

  • handles all of the Group’s cosmetics activities in Japan with a staff of more than 1,100 people

L or al in japan33 l.jpg
L’Oréal in Japan

  • Japan is a major research pole for the Group

  • L'Oréal created its first research center in Japan in 1983

  • today operates two laboratories in the country, one is based in Kawasaki, another was established in the technological city of Tsukuba

Characteristic of l or al paris vs l or al japan l.jpg
Characteristic of L'Oréal Paris VS L’Oréal Japan

  • L'Oréal Paris

    • No.1 Brand in the world

      • Core brand in L'Oreal group

    • Best market share in each categories

      • Hair color, styling, skin care, and make up

    • 12 research centers in the world

      • 2,500 researchers

      • 450 patent rights in a year

Characteristic of l or al paris vs l or al japan35 l.jpg
Characteristic of L'Oréal Paris VS L’Oréal Japan

  • L’Oréal Japan

    • Tie-up with Sue Uemura

      • The most popular cosmetic brand in Japan

    • The third creative stronghold

      • First: Paris, Second: New York

    • Important for Asia market

      • China, Taiwan, Thailand, Korea, etc

Management strategy of l oreal japan l.jpg
Management Strategy of L’Oreal Japan

  • Japanese women's needs

    • Concepts, ingredient, prescription, and package

  • Core target

    • 25-35 years old

    • Have a high fashion interesting

Spokesperson of l oreal japan l.jpg
Spokesperson of L’Oreal Japan

  • Laetitia Casta

    • Appears on 40 magazine covers in 2 years

    • Was elected a symbol of beauty in France by France government

Spokesperson of l oreal japan38 l.jpg
Spokesperson of L’Oreal Japan

  • Ayako Kawahara

    • She is only Japanese spokesperson in L’Oreal Japan

How to give the impact on advertisement l.jpg
How to give the impact on advertisement

  • Skincare

    • Focus on face

    • Do not makeup

    • Sanitary

  • Hair care, Hair color

    • Focus of hair

    • Hair is healthy

How to give a impact advertisement l.jpg
How to give a impact advertisement

  • Makeup

    • Fashionable

    • Give good feeling

    • Colorful

  • Styling

    • Make a good balance with makeup and style

    • Give examples how to do styling