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Tarık Çalışkan Doğancan Elmacı Mehmet Kondakçıoğlu Zafer Engin Pekel

Extraordinary Marketing and Sales Techniques. Tarık Çalışkan Doğancan Elmacı Mehmet Kondakçıoğlu Zafer Engin Pekel. Brief History of Marketing. Competition of Marketing. Online Shopping. $500.000 Budget. Hotmail. Viral Marketing. 12 Millions Users. $20 Million Budget. Juno.

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Tarık Çalışkan Doğancan Elmacı Mehmet Kondakçıoğlu Zafer Engin Pekel

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  1. Extraordinary Marketing andSales Techniques Tarık Çalışkan Doğancan Elmacı Mehmet Kondakçıoğlu Zafer Engin Pekel

  2. Brief History of Marketing

  3. Competition of Marketing

  4. Online Shopping

  5. $500.000 Budget Hotmail Viral Marketing 12 MillionsUsers $20 Million Budget Juno CRUSHED

  6. Viral Marketing • In 1997, a firm named Draper Fisher Juveston associated the Hotmail situation with the way viruses work and spread the idea of the viral marketing.

  7. Viral Marketing • Viral marketing referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses.

  8. Viral Marketing Three Basic Criteria: • Messenger • Message • Environment

  9. Viral Marketing Messenger Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople.

  10. Viral Marketing Message Only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon.

  11. Viral Marketing Environment The environment is crucial in the rise of successful viral marketing – small changes in the environment lead to huge results, and people are much more sensitive to environment.

  12. ViralMarketing in Turkey

  13. Viral Marketing in Turkey • Messenger = An university student • Message • Environment = SocialMedia • Video: http://www.youtube.com/watch?v=cHJwD8MJ0tE • TV haberi: http://www.mis.boun.edu.tr/kutlu/mis125/pres/tv.mp4

  14. Viral Marketing in Turkey • 4.750.000 view • 6.300 article in blogs • 8% increase in thenumber of visiters in oneoneweek • 97% increase in thenumber of newusers • 134.000 thenumber of visitingfake profile • Gittigidiyorbecame 15th from 19th in Alexa • The number of searchinggittigidiyor in googleincreasesmorethan 200%

  15. Tesco -HomePlus- What is tisco? Tisco is a supermaket brand in SouthKorea. In 1999 Tiscowas the second-largest super market company just behind their biggest rival E-Market. In 1999 they launched a project called "Home plus" Home plus is one of the most extraordinary sale techniques in history.

  16. What is HomePlus' saletechnique • Walls of a subway station covered with a wallpaper which has pictures of products. Wallpapers are look like the shelves of a supermarket.

  17. Each product has a unique QR code .While customers waiting for the subway they can do shopping. Only thing customersmust do is scanningthe QR code of the product you want, via your smartphone.

  18. Whataretheadvantages? • Helps the firm to reach lots of customers • Reduces expensive rents • Makes shopping less time wasting • It is really striking

  19. http://www.youtube.com/watch?v=fGaVFRzTTP4

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