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Ladonna Guillot and Jean Caswell Badeau Sims Memorial Library Technology Showcase January 11 , 2011. From Bedbugs to Scabies: Using Social Media to Disseminate Consumer Health Information. Pew Internet & American Life Project Data Points.

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from bedbugs to scabies using social media to disseminate consumer health information

Ladonna Guillot and Jean Caswell Badeau

Sims Memorial Library

Technology Showcase

January 11, 2011

From Bedbugs to Scabies: Using Social Media to Disseminate Consumer Health Information
pew internet american life project data points
Pew Internet & American Life ProjectData Points
  • Facebook surpasses Google as most used Internet site
  • 19% of US online adults use Twitter or other status update service
  • Social networking usage among those 50 or older doubled from August 2009 to August 2010
  • 35% of US adults have cell phones with “apps”
  • 17% of cell owners look up health or medical information
  • 9% of cell owners have “apps” that help them track or manage their health
types of social media cdc uses

Types of Social Media CDC Uses

Image sharing

Buttons and badges

Widgets

RSS feeds

Podcasting

Online video sharing

eCards

Electronic Games

Mobile technology

Micro-blogs

Social networking sites

developing a social media communication strategy
Developing a Social Media Communication Strategy
  • Should be only one part of larger communication/outreach effort
  • Identify target audiences
  • Determine objectives
  • Decide on amount of resources (time, effort, and money)

that can be invested

cdc social media toolkit
CDC Social Media Toolkit

http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf

image sharing
Image Sharing
  • CDC’s Image Sharing Page: http://www.cdc.gov/SocialMedia/Tools/ImageSharing.html
  • CDC on Flicker: http://www.flickr.com/photos/CDCsocialmedia
buttons badges
Buttons & Badges
  • http://www.cdc.gov/socialmedia/tools/buttonsgallery.html
  • Includes HTML code
  • Add to websites or LibGuides
widgets
Widgets
  • http://www.cdc.gov/widgets
  • http://www.healthfinder.gov/widgets/
  • http://www.nih.gov/widgets.htm
  • Provides interactive information and fresh content
e cards
E-cards
  • CDC.gov: http://www.cdc.gov/eCards/
  • Healthfinder.gov: http://www.healthfinder.gov/ecards/cards.aspx
mobile technology
Mobile Technology

CDC’s mobile website delivers content designed to be viewed on a mobile device: m.cdc.gov

cdc s top lessons learned from using social media

CDC’s Top Lessons Learned from Using Social Media

Make Strategic Choices and Understand the Level of Effort

Go Where the People Are

Adopt Low-Risk Tools First

Make Sure Messages Are Science-based

Create Portable Content

Facilitate Viral Information Sharing

Encourage Participation

Leverage Networks

Provide Multiple Formats

Consider Mobile Phones

Set Realistic Goals

Learn from Metrics and Evaluate Your Efforts