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Welcome to…..

Welcome to…. Agenda. Offline Marketing Updates 2012 Tour Operators Marketing Campaigns E-Marketing Updates Public Relations. Offline Marketing Updates. Local niche & mega corporate marketing plan. Offline Marketing Updates. Offline Marketing Updates.

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Welcome to…..

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  1. Welcome to…..

  2. Agenda • Offline Marketing Updates • 2012 Tour Operators Marketing Campaigns • E-Marketing Updates • Public Relations

  3. Offline Marketing Updates Local niche & mega corporate marketing plan

  4. Offline Marketing Updates

  5. Offline Marketing Updates • Corporate bookers loyalty program & online booking incentive program • JH&R Spas launch campaign & relevant collaterals • Production of the promotional movie • Updating GMs FTP link with printed material: http://192.168.0.7:7070/Printing%20Materials/ • Visa card holders' global deal

  6. 2012 Tour Operators Marketing Campaigns

  7. 2012 Tour Operators Marketing Campaigns • TUI Germany: • Full page ad in “Welcome” & “TUI Fly Journal” featuring Iberotel Samaya, Aquamarine, Dahabeya & Oasis – June • Madinat Makadi e-banner on the homepages of TUI franchise travel agencies for mid August • Lamaya mailing – Sept • Integration of Iberotel Samaya as TUI Best Family in the 12.9.2012 e-newsletter (free of charge) • Advertisement in “Welcome” & “1-2 Fly” magazines for Samaya, Aquamarine, Makadi Oasis Club & Palace released mid Oct. • SYM & Jaz hotels feature on the homepage of 1.2 Fly.com from 1 – 15 Oct. featuring Bluemarine, SYM Club Makadi, SYM Solaya, SYM Paradise Beach, SYM Makadi Sun & SYM Dar El Madina. • Iberotel Makadi Beach street stopper in-front of travel agencies valid for Nov./Dec. • Iberotel Makadi Beach photos on the digital photo frames inside tour operators valid throughout Jan 2013.

  8. 2012 Tour Operators Marketing Campaigns • TUI UK & Ireland: •  1st Choice Hotels page skyscraper for Saraya Resort - April • Dedicated page on retail click for Mirabel Park/ Lamaya & Aquamarine - May • 1st Choice Hotels page skyscraper SYM Sea Star - May • Thomson retail e-mail featuring SYM Sharks Bay - June • Mirabel Park’s feature in Thomson Weekly email for B2C & Iberotel Makadi Saraya’s banner on First Choice Uncovered Holidays – Oct. • TUI Ukraine: • Flashing (Sharm, Hurghada & Makadi hotels) B2B web-banner linked to the Jaz pages/offers –November • Turtess: • Ukraine street billboards for contracted hotels in Sharm & Makadi valid for Oct./ Nov.

  9. 2012 Tour Operators Marketing Campaigns • Hayes & Jarvis: • Jaz weekly e-newsletter targeting H&J database featuring the following properties Sharks Bay, Mirabel Club, Club Fanara & Luxor – July • FTI: • Jaz Hotels & Resorts’ feature in April’s Egypt, Tunisia & Morocco road show e-newsletter.

  10. Samples of Creative: TUI Germany Flashing Banner Turtess Billboard

  11. E-marketing Updates

  12. E-marketing Updates Launching Jaz Buzz e-newsletter’s first issue in April

  13. E-marketing Updates • Social Media Growth (last update December 17th) • Facebook fans # 29,132 • Twitter: 260 followers since Jan 2012 • Youtube: 53,000 views • Flickr: 4,496 photos

  14. E-marketing Updates

  15. E-marketing Updates • MICE MMCDs • Hotel profile updates: All hotels’ profiles and new photos had been updates on HolidayCheck & Expedia, booking.com will be finalized by end of Jan 2013. • TA profiles & photos’ updates / posting a reply : • To update please visit http://www.tripadvisor.com/Owners • Choose the business section “Hotel/Accommodation” • Enter the hotel name • Click on continue without registering • Choose from “Manage My TA Page” or “Manage My Reviews” • You will be asked to verify your sign in information, and the best way to do so will be via using your facebook accounts.

  16. E-marketing Updates • Finalized a cross marketing video to be used for the hotels' info channels & reception desks’ digital photo frames, will be soon uploaded on the FTP link for reference. • 2013 New e-marketing tools: • Objectives: • Creating awareness in European markets ( UK, Germany) • Creating awareness within local niche market • Lifting the ranking of the website • Engaging existing and potential customers with the brand • New tools: • Social Media Content Management • Interactive tabs for facebook • Mobile apps • Google/ online networks advertising • RSS feed • SEO

  17. E-marketing Updates SEO On-Site Optimization • Off-Site Content • Multi-language shareable content for Jaz Websites (English, Arabic, French, German and Russian oars per request) • Writing an average of 3 articles per month per language • Blogs linking to the website • Social Media Content • Keywords targeting • Mobile/tablets compatible versions of the website

  18. Public Relations

  19. Public Relations

  20. New Approach Online Press Releases’ Websites

  21. General Comments – Guest Info

  22. Thank You 

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