The Remediation of Celebrity Culture Through YouTube - PowerPoint PPT Presentation

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The Remediation of Celebrity Culture Through YouTube

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  1. Project 4 The Remediation of Celebrity Culture Through YouTube

  2. Topics:s YouTube Celebrities Celebrity Video Blogs Media Reinforcement

  3. Made Me Famous! The effect of YouTube on attaining and maintaining celebrity status • Impact on making talented individuals famous: • As a new media available for self-promotion • Ok-Go! • As a new media available to jump-start entertainment career • Justin Bieber • Impact on making less-talented individuals famous (viral videos): • New media form that allows massive spread of home-made videos, creating “YouTube Celebs” • Free Hugs Campaign

  4. Example Video: “Free Hugs Campaign”

  5. Broadcast Yourself. YouTube Video Blogging about Celebrities • A venue in which the average person can express their opinions on celebrities for the world to see • Twi-hards • A home-made video blog worshiping the celebrities of the “Twilight Saga” • Made a more accessible, up-close version of celebrity-based videos by the creation of YouTube channels • CelebTV Channel • A remediation from television news which presents celebrity news in a video blog form by more reliable sources

  6. Example Video: “Twi.Hard Week Announced”

  7. Call in the Reinforcements! YouTube as a mode of back-up media for other celebrity news venues • Using YouTube as a mode of increasing celebrity popularity as an alternate television and radio: • Celebrity gossip news videos via E!Entertainment Tonight • Music and Music Videos through record companies • Movie Trailers through various production companies

  8. Example Video: “YouTube vs. Traditional Television”