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Be concerned about the Crisis<br><br>It applies to any tragedy or crisis.<br><br>Keep people informed. In order to pertain your business you need to communicate in response to the crises For example, try and communicate about the proactive measures taken by you, store closures, or policy updates related to COVID-19. Such information add value to customer relationships as they are extremely informative and valuable even though itu2019s being memed on social media.<br>Donu2019t be an alarmist. Be mindful of overly dramatic language, as well as any additional information youu2019re sharing. Donu2019t add to the panic.<br>Avoid bragging. Remember that some people are genuinely worried as not many people are still working. As a default, for anything your brand says in the near future a spirit of humanity and empathy should be a filter.<br>Mind your tone. No u201cHot COVID-19 sales!u201d or other tactless messaging.<br>Note: Still be perceived as clueless even if communication isnu2019t offensive. Particularly on a social platform where messaging is expected to be more real-time make sure youu2019re referring to the present situation.<br>https://www.jaksoftware.co.in<br><br><br><br><br><br>https://www.jaksoftware.co.in/ecommerce-development.html<br><br><br><br>https://www.jaksoftware.co.in/web-design-and-development.html<br><br><br><br>https://www.jaksoftware.co.in/social-media-marketing-smo.html<br><br><br><br><br><br><br>https://www.jaksoftware.co.in/pay-per-click-ppc.html<br><br><br><br><br><br><br>
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Evaluate Your Visuals and Language Visual communication is very powerful, and so are the words that we use, so it’s important to think about the messages that are being sent by you, digitally. •Avoid visuals of crowds or people touching each other in your Social Media. This mainly includes people working in offices or at social gatherings out of the house. •Reframe marketing language that describes close interaction with others. Reconsider figurative language like “get in touch,” “we’re in this together,” “work hand in hand,” or “get closer to your customers.” Messages encouraging immediate interaction may be deeply scrutinized. •Replace visuals, if needed. Push the timelines to later in the year, revising the imaginary that may be tricky for the current and upcoming campaign visuals.
