What is digital marketing? Digital marketing includes internet marketing techniques such as SEO, SMO, Pay Par Click, link building. Digital marketing is a marketing technology mainly on the internet, but also including mobile phones, display advertising, and other digital medium. Digital marketing promoting products and services using digital distribution and social media channels to reach consumers in a timely, relevant, personal, cost effective manner. Digital marketing by providing the same method of communicating with an audience but in a digital fashion.
Types of digital marketing Search engine optimization(SEO) Par per click advertising(PPC) Public relations(PR) Social media optimization(SMO) Content marketing
Search Engine Optimization • SEO is one of the first and strongest types of digital marketing you’ll come across. • SEO (Search Engine Optimization) is a process of providing a rank of web pages on the SERP search engine for a set of optimized key phrases. There are three major search engine Google, Yahoo, Bing, which is a similar but different rule for ranking. • SEO used to getting the targeted web page on top of your targeted search engine as quickly as possible in order to get people click on the link. SEO contain unique content, targeted keywords/key phrases which is important for high rank on SERP.
Par Per Click Advertising • Pay per click also known as cost per click (CPC), is a paid advertising framework used to target traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay per click usually connected with first tier search engine like Google AdWords and Microsoft Bing ads. • Make money with pay per click advertising, if you’re using pay per click advertising ads will be displayed on your website and you will be paid whenever someone clicks on them. PPC is an online advertising strategy which is very effective and provides fast results by means of visibility and easy result tracking.
Public Relations • Digital PR(public relations) used by brands, businesses, product and services to increase their online presence through building relationships with content writers and online users to gain press hits and high quality back links. • Of all the types of digital marketing; PR is most likely to result in the most exposure quickly. • digital PR increases a brand’s reach and visibility and in turn has a positive effect on search engine visibility through onside SEO.
Social Media Optimization • Social Media Optimization (SMO) is a set of ideas with the spacious goal of bringing more users to our website and by improving our search engine ranking. Social media optimization targets the public from social websites to the company website, where the additional information can be provided. • Social media optimization has become an integral part of website promotion strategy. It refers to optimizing a website and its content to promote users to use and share website links across social media and networking sites. • The concept of SMO is to implement the changes to optimize a site so it is more easily linked to, highly visible in social media search engines and frequently included relevant posts on blogs.
Content Marketing • Content marketing is a concept of digital marketing that uses good content that your customers want to read to encourage new sales and leads online. • Content marketing is marketing strategy that involves creation and distributing valuable, relevant and consistent content to attract the audience and drive profitable customer action. • Content marketing is like all the best bits of digital marketing wrapped up into one big cuddle.
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