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The Science of Search™. How Does Natural Search Work?. “business taxes”. Title tag. URL structure. “taxes by quicken”. Body copy. “financial software”. “income tax tool”. On-Site. Off-Site. Confidential. The Bottleneck of Link Authority. Link. Link. Link. Link. Link. Link. Link.

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how does natural search work
How Does Natural Search Work?

“business taxes”

Title tag

URL structure

“taxes by quicken”

Body copy

“financial software”

“income tax tool”

On-Site

Off-Site

Confidential

the bottleneck of link authority
The Bottleneck of Link Authority

Link

Link

Link

Link

Link

Link

Link

Link

Link

Home Page

Link

Link

Link

Critical Mass of links pointing to the home page

Link

Link

Category Pages

Category Pages

Few or no links pointing to the subcategory pages

Conductor Links™ helps focus high quality links at marketers’ relevant subpages to ensure the best page ranks in natural search rather than the homepage or none at all

Confidential

slide4

Platform Opportunity in Natural Search

  • The $3 billion industry currently dominated by consultants and professional services companies
  • Limited technology in SEO is in stark contrast to paid search
  • Our team of 35 engineers built the highly scalable data crawling technology
  • Proprietary machine learning algorithms provide substantial barriers to entry
  • Marketers manage 10K+ KWs in paid search, and Conductor makes the same possible for natural
  • Manual data collection has a negative ROI for customers to do alone
  • We integrate with client workflows to link marketing & technology
  • Conductor correlates traffic conversion data to unlock natural search spend

SEO Today governed by gut feelings rather than science

Data collection and aggregation is difficult and manual

Lack of automated recommendations and competitive insight

No mechanism to tie workflow to ROI

the conductor platform
The Conductor Platform

Links

Keyword

Discovery

API Integration Layer

Competitive Tracking & Monitoring

Site Auditing & Scoring

Strategic Linking

Keyword Analysis

Suggested Changes & Execution

Buzz Marketing

ROI Analysis Reporting

Links

The Conductor Platform

Confidential

opportunity for technology in natural search
Opportunity for Technology in Natural Search

Organic Search

EmailMarketing

Display Advertising

Web Traffic

PaidSearch

$2 billion+ market

Fasting growing segment of online spending

Marketers desire to invest in the category curbed by previously lacking the ability to measure ROI

NO CLEAR LEADER

$0.5bn mkt cap

Acq. $3.1bn

$1.3bn mkt cap

$16.4bn in rev.

~$20mm in rev.

$1.1bn mkt cap

~$50mm in rev.

~$4bn in rev.

Acq. $120mm

Acq. $680mm

$20mm in rev.

$3.2 in rev.

Confidential