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Business Plan Common Grounds
Contents • Mission Statement • The team • Market Summary Coffee Drinking Trend • Market Summary Number of Coffee Drinkers on the Rise • Market Summary Year One Target Market • Business Concept • Competition • Goals & Objectives • Key Issues
Mission Statement • Common grounds, unlike a regular coffee shop, will provide a place for people of all walks of life to come together to talk, read, use the Internet and drink coffee. • The atmosphere will be one of peace and serenity, a place for people to relax and escape the pressures of everyday life.
The Team • Michael Latte, Founder and CEO • One of the first people to introduce the Internet café concept • Owns 6 successful Internet Cafes in New York and San Francisco • Jamie Mocha, President and COO • Former Head of Operations of Slippers Coffee chain
Business Concept • To create a place for the people of Toledo to come together, read, use the Internet and drink coffee in a calm and serene atmosphere. • To add a unique dimension to Toledo, Ohio.
Coffee Drinkers on the Rise Market Summary
Year One Target Market Market Summary
Completion • Common Grounds will be the first Internet café in Toledo. • One of the only coffee houses providing free reading material in a living room-type setting.
Goals & Objectives • The creation of a unique and inviting Internet coffee shop, unlike anything already existing in the Toledo area. • Excellent baked goods, snacks and creative drinks (both coffee and non-coffee) at a reasonable price. • We want people in Toledo to desire the Common Grounds experience. We will expand if we are able to create this need.
Key Issues • Near term • Funding • Property-Lease vs. Buy Long term • Demographic shift in the area • Completion in the marketplace