Welcome to Warren County Extension Value Added Mini-Workshop Putting more money in your pocket! Presented by Sean Scanlon
Workshop Objectives • Differentiate value added using examples for beef cattle • Distinguish between value added and commodity based production • Develop two options to add value based upon your resource base
Why add value? From producers point of view: • Support a 2nd generation or new generation on farm • Buffer weather and price risks • Better utilization of people, land, other resources • Income stream diversification From the consumers point of view: • Wholesome perception • Safe food product • Tie to the food and people who produced it!
What does more money in my pocket look like? • In 2007 PA ranked #3 for dollar value of direct sales to consumers by USDA NASS Census of Agriculture. • Farmers share of the consumer dollar has been cut in half since 1950! From 40% to 20% or less! • More money in your pocket looks like a bigger slice of the 80% that processors capture. • It looks like $2/.lb instead of a $1 by simply adding value and doubling our share of the consumer dollar!
Where do we start exploring value added opportunities? • Penn State Extension Service • Trail blazers • Model operators • Friends/Relatives • Publications, Internet
Value added consumer driven opportunities – Show me the money! • Sell beef, bison, pork, chicken, lamb, goat, etc. by the quarter, half, or whole carcass. • Beef at $3 a pound sold to neighbors is double the money in stockyard average and total dollars generated! • Where else can you add value that doubles your money? • Hang and dry ageing beef more than doubles the money from direct marketing your beef. That’s $6 or more than what you might get on a good day at the stockyard! • Market as grass-fed beef to appeal to health conscious
Community Resource People • Extension specialist • Local producer, chef, farmers market owner, butcher. • Podcast, Skype, Adobe Connect, etc. …Build the network!
Did we hit the target? Objectives: • Differentiate value added using examples for beef cattle • Distinguish between value added and commodity based production • Develop two options to add value based upon your resource base
Workshop Evaluation • Learner Satisfaction Survey • Preferred follow up via email, snail mail, twitter, fb, face-to-face • Door Prizes! White Elephant!