Thinking Rhetorically. Joe Moxley Professor of English University of South Florida http://joemoxley.org. Thinking Rhetorically. Thinking Rhetorically. What Shapes Your Research & Scholarship?. What Counts as Research and Scholarship?.
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Professor of English
University of South Florida
What is the mission of your university? What counts as research and scholarship?
What criteria will be used to award tenure? What expectations guide the salary, tenure, and promotion decisions?
Total number of books published in the U.S. in 2000, all publishers: 60,000
Total U.S. book sales in 2000: $25 billionRevenue per title, all U.S. publishers: $417,000
After reviewing the contents of major journals conferences,
What important new research trends can you identify? Seek New Patterns, Research Methodologies, Metaphors, and Connections Across Disciplines
What motivates you to explore this project?
What are some unique elements of this writing situation?
Is your context formal, semiformal, informal?
Clearly define your purpose in as narrow of terms as possible.
What is unique or original about your purpose?
What do you want your reader to do, understand, or feel?
What does your reader know about your subject?
What counterarguments or questions should you anticipate?
What important articles have been written about this topic?
Where have these texts appeared?
What new ideas can you contribute to this scholarly conversation?Use a Document Planner > Audience
What media is appropriate?
Journal article, grant proposal, blog, Web site, written text, video, animated gif?
What procedures and methods will your audience find credible?
What methodology seems appropriate to yourself, your subject, and your audience?
What standard questions/issues are you expected to accommodate?
How is visual language employed?
What figures and tables or other formatting techniques are commonly used?
What form of documentation is required (MLA? APA? The Chicago Manual of Style?)Use a Document Planner > Discourse Conventions
Due date for conducting background research
Due date for networking with appropriate resource people
Due date for writing first draft
Due date for receiving criticism
Due date for writing additional drafts
Final due date
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