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Thinking Rhetorically. Joe Moxley Professor of English University of South Florida Thinking Rhetorically. Thinking Rhetorically. What Shapes Your Research & Scholarship?. What Counts as Research and Scholarship?.

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thinking rhetorically
Thinking Rhetorically

Joe Moxley

Professor of English

University of South Florida

what counts as research and scholarship
What Counts as Research and Scholarship?
    • The activity requires a high level of discipline-related expertise.
    • The activity breaks new ground, is innovative.
    • The activity can be replicated or elaborated.
  • (Source: Diamond and Adam, qtd. In Diamond 17)
what counts as research and scholarship1
What Counts as Research and Scholarship?
    • The work and its results can be documented.
    • The work and its results can be peer-reviewed.
    • The activity has significance or impact.
  • (Source: Diamond and Adam, qtd. In Diamond 17)
contextual constraints understand the faculty reward system
Contextual Constraints: Understand the Faculty Reward System
  • Scholarship of Discovery
  • Scholarship of Application
  • Scholarship of Teaching
  • Scholarship of Service
  • Grant Writing
Thinking Rhetorically > Audience
  • What is the mission of your university?
  • What criteria will be used to award tenure?
think rhetorically
Think Rhetorically

What is the mission of your university? What counts as research and scholarship?

What criteria will be used to award tenure? What expectations guide the salary, tenure, and promotion decisions?

american publications 2000
American Publications, 2000

Total number of books published in the U.S. in 2000, all publishers: 60,000

Total U.S. book sales in 2000: $25 billionRevenue per title, all U.S. publishers: $417,000

aaup publications
AAUP Publications
  • Number of AAUP members: 121Titles published annually per press: between 5 and 2,000Average number of titles/press: 74Press size, by annual sales: $250,000 to $50 million
  • Average number of employees per press: 34States with at least one AAUP member press: 42, plus the District of Columbia
  • Number of books published by AAUP members in FY 2000: 9,000Total U.S. book sales by AAUP members: $450 millionAAUP members' revenue per title: $50,000
thinking rhetorically audience impact
Thinking Rhetorically > Audience > Impact
  • What major theories are scholars debating in your discipline?
  • What are the primary research questions in your discipline?
  • What methodologies are considered appropriate?
identify publishable academic projects
Identify Publishable, Academic Projects

After reviewing the contents of major journals conferences,

What important new research trends can you identify? Seek New Patterns, Research Methodologies, Metaphors, and Connections Across Disciplines

use a document planner context
Use a Document Planner > Context

What motivates you to explore this project?

What are some unique elements of this writing situation?

Is your context formal, semiformal, informal?

use a document planner purpose
Use a Document Planner > Purpose

Clearly define your purpose in as narrow of terms as possible.

What is unique or original about your purpose?

use a document planner audience
What do you know about your audience?

What do you want your reader to do, understand, or feel?

What does your reader know about your subject?

What counterarguments or questions should you anticipate?

What important articles have been written about this topic?

Where have these texts appeared?

What new ideas can you contribute to this scholarly conversation?

Use a Document Planner > Audience
use a document planner media
Use a Document Planner > Media

What media is appropriate? 

Journal article, grant proposal, blog, Web site, written text, video, animated gif?

use a document planner methodology
Use a Document Planner > Methodology

What procedures and methods will your audience find credible?

What methodology seems appropriate to yourself, your subject, and your audience?

use a document planner discourse conventions
How long can your project be?

What standard questions/issues are you expected to accommodate?

How is visual language employed?

What figures and tables or other formatting techniques are commonly used?

What form of documentation is required (MLA? APA? The Chicago Manual of Style?)

Use a Document Planner > Discourse Conventions
use a document planner schedule
Use a Document Planner > Schedule

Due date for conducting background research

Due date for networking with appropriate resource people

Due date for writing first draft

Due date for receiving criticism

Due date for writing additional drafts

Final due date


Complete a Document Planner for a research project. If time permits, share your Document Planner with your colleagues.