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Meten van MVO impact

Meten van MVO impact. Dr. Karen Maas 3 september 2010. MVO: succes of greenwashing? Animo voor MVO is groot anno 2010 Google: 1.760.000 resultaten Media aandacht Uitgaven aan filantropie door bedrijven: NL: 1,35 miljard (2007) USA: 13,8 miljard (2007)

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Meten van MVO impact

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  1. Meten van MVO impact Dr. Karen Maas 3 september 2010

  2. MVO: succes of greenwashing? Animo voor MVO is groot anno 2010 Google: 1.760.000 resultaten Media aandacht Uitgaven aan filantropie door bedrijven: NL: 1,35 miljard (2007) USA: 13,8 miljard (2007) 93% van 766 CEO’s zeggen dat duurzaamheid een kritische factor is voor het succes van hun onderneming (2010) Groei duurzaamheidsverslagen: (1999) 10, (2005) 372, (2009) 1390

  3. De ambities zijn groot! “Our corporate objective is not only to generate attractive returns for our shareholders, but also to create a positive legacy for the countries and communities where we work” Cynthia Carroll, CEO Anglo American, 2008 BP wants to be recognized as a great organization We help the world meet its growing need for heat, light and mobility. We strive to do that by producing energy that is affordable, secure and doesn’t damage the environment. BP, Sustainability report 2009 Sustainable development is fundamental to our business success. We have a clear and well-embedded approach that is delivering tangible benefits for our business and the communities in which we work. SABMiller plc, Sustainability report 2010 “Our obligation as business leaders is to leave the world better that we found it” Sam DiPiazza, Global CEO PWC, 2009

  4. Worden deze ambities ingevuld?

  5. Van ambitie tot resultaat Impact is het effect van UW bedrijf op de maatschappij. de economische, milieu en sociale effecten Ambitie (visie, missie) Beleid & Strategie (wie, wat, hoe & wanneer) Output Outcomes/ Impact Implementatie/Activiteiten extern intern

  6. Verschil tussen output en impact

  7. Verschil tussen output en impact

  8. Verschil tussen output en impact

  9. Verschil tussen output en impact

  10. Van ‘ik’ naar ‘jij’ Beperking van huidige praktijk & bestaand onderzoek: • Focus op output in plaats van impact • Focus op bedrijfsniveau in plaats van op de maatschappij • Focus op wat te meten in plaats van hoe te meten Ambitie (visie, missie) Beleid & Strategie (wie, wat, hoe & wanneer) Output Outcomes/ Impact Implementatie/Activiteiten extern intern

  11. Hoe kun je impact meten? • Zijn er geen methoden beschikbaar? • Er bestaan meer dan > 250 MVO meet methodieken • Uitsluiting: • Kwalitatieve methoden • Methoden die 1 of 2 P’s meten

  12. 1. Acumen Scorecard 2. Atkinsson Compass Assessment for Investors 3. Balanced Scorecard 4. Best Available Charitable Option 5. BoP Impact Assessment Framework 6. Center for High Impact Phil. Cost per Impact 7. Charity Assessment Method of Performance 8. Foundation Investment Bubble Chart 9. Hewlett Foundation Expected Return 10. Local Economic Multiplier 11. Measuring Impact Framework 12. Millennium Development Goal scan 13. Measuring Impacts Toolkit 14. Ongoing Assessment of Social Impacts 15. Participatory Impact Assessment 16. Poverty Social Impact Assessment 17. Public Value Scorecard 18. Robin Hood Foundation Benefit-Cost Ratio 19. Social Compatibility Analysis 20. Social Costs-Benefit Analysis 21. Social Cost-Effectiveness Analysis 22. Social e-valuator 23. Social Footprint 24. Social Impact Assessment 25. Social return Assessment 26. Social return on Investment 27. Socio-Economic Assessment Toolbox 28. Stakeholder Value Added 29. Toolbox for Analysing SV in Dev. Countries 30. Well-venture Monitor 30 ‘impact’ meet methoden

  13. De karakteristieken

  14. Selectie van methoden

  15. BoP Impact Assessment Framework Measuring Impact Framework Ongoing Assessment of Social Impacts Participatory (Social) Impact Assessment Robin Hood Foundation Benefit-Cost Ratio Social Costs-Benefit Analysis Social Impact Assessment Social Return on Investment 8 impact meet methoden

  16. Conclusies • Meten van impact levert meerwaarde. • Als je je impact wilt meten moet je je perspectief verleggen van ‘ik’ naar ‘jij’. • Verschillende methoden voor verschillende doelstellingen.

  17. Meten van MVO impact Dr. Karen Maas 3 september 2010

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