Yelp Auto Presentation March 2014
Agenda • About Yelp • Yelp Content Platform • Yelp and the Connected Car • Q&A
Our Mission • To enrich lives and communities by • connecting peoplewith great local businesses.
Before Yelp Need a doctor… Ask a Friend Web Search Yellow Pages
After Yelp Word of Mouth, Amplified Found a doctor! Benjamin H Maeck III, MD Mark J. Savant, MD 35 Reviews 80 Reviews Internal Medicine 1.5 miles Internal Medicine 3.2 miles Care Practice 124 Reviews Family Care 5.5 miles
Yelp is the Far and Away Leader: 53 Million Reviews and Growing Exponentially Local Reviews (millions) 53 million Yelp saved my teeth. Yep. That’s how relieved and extremely happy I am… He takes digital x-rays of areas that needs to be worked on to show it to you… On my second appointment he worked on my tooth and made sure I was…
Yelp Covers the Full Spectrum of Local Businesses and Demographics Distribution of Reviewed Businesses US Demographics Other 12% Travel & Hotel 4% Shopping 23% Nightlife 4% Auto 4% Health 6% Arts, Entertainment & Events 7% Restaurants 20% Beauty & Fitness 9% Home & Local Services 11%
Yelp is Experiencing Exponential Growth 120 Million Monthly Visitors
Mobile is Strong and Growing Mobile app usage on 10.6M mobile devices ~19M calls to businesses ~24M click for directions ~59% from Yelp Mobile ~46% of ad impressions shown on mobile in Q3 2013 ~35% to Yelp’s Mobile site *42M unique visitors came to the Yelp mobile site on average in Q4 2013
Compelling Metrics* Cumulative Reviews Unique Visitors** Active Local Biz Accts1 120M 39% y/y 53M 67K 47% y/y 69% y/y 86M 36M 40K 1 number of active local business accounts from which we recognized revenue during the period ** Per Google Analytics, average number of monthly unique visitors over the given three-month period
We Continue to Innovate Augmented Reality Review Highlights Transaction Platform
Yelp offers the highest quality data and reliability With many companies providing local data, quality is the differentiator. Our engineering team performed a data study comparing the top local data providers in the industry. • Companies: Yelp, Google, Facebook, Foursquare, Yellowbook, & TripAdvisor • Data: Name, Address, Phone, Website, No duplicates, Geolocation • The results? • Yelp and Google top the charts. • More info here: http://engineeringblog.yelp.com/2013/11/data-quality-how-yelp-stacks-up-to-the-competition.html • Supporting data is also available.
Q&A Thanks for Visiting!SYOY! Sheera Gendzel – International Business Development - @sgendzel Justin Overdorff–Mobile Business Development - @jmover Matt Trunzo –Business Development Associate - @whetmat