T4H Successful Models Emerging in the Commercial Space Using SMS Friday, February 29 SmartReply, Inc Eric Holmen, Presid - PowerPoint PPT Presentation

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T4H Successful Models Emerging in the Commercial Space Using SMS Friday, February 29 SmartReply, Inc Eric Holmen, Presid PowerPoint Presentation
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T4H Successful Models Emerging in the Commercial Space Using SMS Friday, February 29 SmartReply, Inc Eric Holmen, Presid

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  1. T4HSuccessful Models Emerging in the Commercial Space Using SMSFriday, February 29SmartReply, IncEric Holmen, President

  2. T4H Lunch Survey Results

  3. Distance54 responses798 mile average distance!

  4. Exercise45 responses30.3 minute exerciseaverage yesterday

  5. Heart Rate32 responses65 average heart rate

  6. T4HSuccessful Models Emerging in the Commercial Space Using SMSFriday, February 29SmartReply, IncEric Holmen, President

  7. CLIENT LIST The client list has been removed for the distribution of this presentation. Please contact Eric Holmen at SmartReply for client references at eholmen@smartreply.com. SmartReply has over 200 active clients in, predominately in retail, including over half of the top 100 retailers in the US.

  8. Commercial Objectives…Behavior Change

  9. Drive PeripheralDepartment SpendingOpt-in… “meals”Offer sent at 3pm, works only between 5-6pm>11% redemption CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

  10. Build database of opt-insContest entry – backstage tickets to teen concert, albums, etc.>36,000 opt-in. 12 months later… >85% receive monthly texts… high response, low cost. CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

  11. Credit card sign-up during holidays,in-storeFast, secure, impulse purchase on creditText-in to begin, phone call to gather info40% approval rate. Received text coupon code. CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

  12. Gas Price AlertsWhen price GOES UP $0.05 or more.2 to 4 hour advance notice.Zip-code specific alerts.Drives incremental traffic “one of the most profitable marketing programs.” CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

  13. Loyalty Program Self-ManagementQuery, management, thresholdEngage customers in loyalty and rewardsDeliver rewards via text/MMS CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

  14. Meal alternative to restaurantsDaily reminderMenu queryOrder creationPick-up/fulfillment CLIENT CONFIDENTIAL FOR PRESENTATION DISTRIBUTION

  15. Later…Text “smoke” to 54989.Eric Holmen eholmen@smartreply.com949-231-9830