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Promoting ColdFusion to the Outside of the ColdFusion Community Ground Rules for Tonight's BOF We are here to discuss ideas for ColdFusion developers and the CF developer community as a whole to promote ColdFusion to the unconverted... outside of our own community.

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ground rules for tonight s bof
Ground Rules for Tonight's BOF
  • We are here to discuss ideas for ColdFusion developers and the CF developer community as a whole to promote ColdFusion to the unconverted... outside of our own community.
  • This BOF will NOT discuss Adobe's efforts to promote ColdFusion...
ground rules part 2
Ground Rules, Part 2
  • This BOF is scheduled to only last an hour!!!
  • I was told we CAN stay around if we want to, but the last shuttle leaves at 11pm.
  • We've got a lot of material to cover!  That said, we won't have time for panelists to wax poetic.  This will not be your typical panel discussion.  NO TALKING HEADS!!!
  •  Instead of a panel discussion...
this is a brainstorming session
This is a Brainstorming Session
  • Concepts are outlined here:http://en.wikipedia.org/wiki/Brainstorming
  • Focus on quantity
  • NO CRITICISM OF IDEAS IS ALLOWED
  • Unusual ideas are welcomed
  • Team members may add to, combine and improve upon other ideas
  • The ideas are collected and recorded, then edited into bullet points
  • Then, these ideas are voted upon by the team
  • The top 3 ideas are then broken down, and a strategy is created based on them.
for our brainstorming session
For our Brainstorming Session:
  • Panelists will serve as the captains and co-captains of your teams.
  • At least one team member will record all ideas.
  • Time permitting, the teams will work out a community strategy for promoting ColdFusion to the target audience you have, using the top 3 voted ideas, which will be recorded.
  • Teams will consist of experts (panelists) and the audience members.  EVERYONE participates.
  • Historically, we'd use white boards, Sharpies and Post-it notes, but those things aren't available.  We'll instead record everything using Google Docs.  Our final results will be recorded in Google Docs.
inspiration for tonight
Inspiration for tonight…
  • You cannot ignore the snubs in the media this year that seem so completely out of touch with the ColdFusion reality:
  • Computer World Article:http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9020942&pageNumber=1
  • Software Developer Article:http://www.softwaredeveloper.com/features/ghosts-in-machine-071207/
  • Sys-con Dropping CFDJ for Silverlight DJ:http://coldfusion.sys-con.com/read/426141.htm
  • Sys-con's response to the CF developer community:http://search.sys-con.com/read/427080.htm
coldfusion target markets are
ColdFusion Target Markets are:
  • Identify the potential target markets for ColdFusion:
  • Large businesses
  • Government - Federal, state/province/region, county/city
  • Education
  • Small/Medium business
  • Consulting companies, freelancers
  • Hosting companies
coldfusion target audiences
ColdFusion Target Audiences?
  • IT Management of medium/large companies
  • Small Business
  • Government workers - Officials, civil servants 
  • Developers who don’t use ColdFusion now, including:
    • Consultants (including agencies, freelancers and web development companies)
    • Developers who don’t know much about CF or based their knowledge on notions that are no longer true
    • Designers who occasionally develop dynamic web sites
  • Beginners
  • Students
  • College Faculty, Instructors and trainers
  • Any others???
let s vote vote your top 3
Let’s vote!!! Vote your top 3…
  • IT Management of medium/large companies
  • Small Business
  • Government workers - Officials, civil servants 
  • Developers who don’t use ColdFusion now, including:
    • Consultants (including agencies, freelancers and web development companies)
    • Developers who don’t know much about CF or based their knowledge on notions that are no longer true
    • Designers who occasionally develop dynamic web sites
  • Beginners
  • Students
  • College Faculty, Instructors and trainers
  • Any others???
break into teams
Break into teams…
  • Take the top 3 audiences… one team each!
  • Move into three groups…
  • Pick the group you want to join…
  • Teams should be evenly numbered…
your team
Your team…
  • For the next 15 minutes, come up with as many ideas that would promote ColdFusion to the audience of your chosen team
  • Focus on:
    • Who, What, Where, Why, When and How.
  • Remember, record ALL ideas
  • We’ll use Google Docs…
over the next 5 minutes
Over the next 5 minutes…
  • Take your ideas, edit them, combine them as needed
in the next 10 minutes
In the next 10 minutes…
  • Each of you should vote for your top 5 ideas
for the rest of the session
For the rest of the session…
  • Take the ideas that received the top votes…
  • Build out your ideas into a working strategy
  • Use your expert panelists to help bounce ideas off of and guide the buildout of the idea
  • Continue to work in the Google docs, to flush out the idea.