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E-Marketing 2.0 Try Before You Buy: Email Marketing Solutions Presented by: Sherri Arnaiz Virginia Systems, Inc. 703-881-7024 Sarnaiz@vasi.com www.inter-pub.com www.twitter.com/ipgsherri Presumptions You have a plan for communicating with your clients and prospects

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e marketing 2 0 try before you buy email marketing solutions

E-Marketing 2.0 Try Before You Buy: Email Marketing Solutions

Presented by:

Sherri Arnaiz

Virginia Systems, Inc.

703-881-7024

Sarnaiz@vasi.com

www.inter-pub.com

www.twitter.com/ipgsherri

presumptions
Presumptions
  • You have a plan for communicating with your clients and prospects
  • You have an email list
  • You have PERMISSION to send them email
where do i start
Where do I start?
  • Should I do this in-house?
  • How will I grow my list?
  • What is my list size now? 6 months?
  • How will I manage my list?
  • How often will I send email?
  • Do I need help with this?
types of email systems
Types of email systems
  • Software installed on your computer
    • Group Mail
    • Spryka ePostMailer
    • Outlook
    • ACT!
    • Listserv®
types of email systems5
Types of email systems
  • Web-based applications
    • Constant Contact
    • Listcast
    • Mad Mimi
    • MailChimp
types of email systems6
Types of email systems
  • Web hosting options
    • Mailing lists, e.g. 1and1.com, yahoo.com
types of email systems7
Types of email systems
  • Open Source or proprietary software installed on your server
    • Mailman
    • Majordomo
    • PoMMo
    • Windows email software lists
email marketing resources
Email Marketing Resources
  • Email Systems Comparisons/Reviews
  • Email Software Reviews
  • Pricing Chart for Cost Projections
  • MAPS 2008 PPT Email Marketing 101