Mission • Interpret and showcase the Beartooth All American Road as the nation’s premier rooftop scenic experience through partnerships among gateway communities and agencies.
How did the Beartooth Highway become an All American Road? *Grass roots effort from the three gateway communities. *Lobbied the Montana Highway Commissioners….first and only Scenic Byway in Montana. *Corridor Mgmt. Plan developed…donations. *Application to the Federal Highway Administration’s, National Scenic Byway Program.
What does it mean and who does it affect? • Is part of a National Scenic Byway Program. Over 100 highways in the system. • Highest designation from the Fed. Highway Admin. …..All American Road v. Scenic Byway • Allows the 3 gateway communities of Cody, Cooke City, and Red Lodge to better market the highway. • Makes us more competitive for Fed. Highway Admin. grant monies. • 5. Affects the economic well-being of the gateway • communities. Opportunity to raise visibility & attractiveness to visitors, keep them longer and them longer and allow them spend to spend more money in our communities.
Lots of interesting things to interpret! • History • Scenery • Natural • Cultural • Geology • Archeology
History of the Beartooth Highway Courtesy of Flash’s Photo, Red Lodge, MT
Future of the Highway • Cooperation with Cooke City for mining museum/public restrooms. • Applications for grants to provide interpretive signing along the highway. • Develop a website for marketing and information purposes. • Raise awareness of the benefits of the highway for the gateway communities.
More future plans • Establish a Beartooth Highway Foundation for recognition and funding opportunities. • Create a staff position from a FHWA grant to give us a more competitive edge for funding and coordinated marketing and interpretation efforts. • Develop and market All American Road items for funds and advertising. • Our vision is to make a journey on this highway a world class experience.
How can you help us? • Show your local support: • *Become a member of the Steering Committee. • *Participate on a special subcommittee. • *Loan us your special talents to aid our efforts. • *Suggest ways to generate funding.
Now show your appreciation For More Information: Red Lodge Chamber of Commerce Box 988 Red Lodge, MT 59068 406-446-1718 www.redlodge.com or www.byways.org