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Good and bad design. Unit 14 Website Design HND in Computing and Systems Development. Bad design features. The following list has been collected by the authors of The Non-Designer's Web Book, Robin Williams and John Tollett. Backgrounds. Default grey colour

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Good and bad design

Good and bad design

Unit 14 Website Design

HND in Computing and Systems Development

Bad design features
Bad design features

  • The following list has been collected by the authors of The Non-Designer's Web Book, Robin Williams and John Tollett


  • Default grey colour

  • Colour combinations of text and background that make the text hard to read

  • Busy, distracting backgrounds that make the text hard to read 

Good and bad design

  • Text that is too small to read

  • Text crowding against the left edge

  • Text that stretches all the way across the page

  • Paragraphs of type in all caps

  • Paragraphs of type in bold

  • Paragraphs of type in italic

  • Paragraphs of type in all caps, bold, and italic all at once

  • Underlined text that is not a link 


  • Default blue links

  • Blue link borders around graphics

  • Links that are not clear about where they will take you

  • Links in body copy that distract readers and lead them off to remote, useless pages

  • Dead links (links that don't work anymore) 


  • Large graphic files that take forever to load

  • Meaningless or useless graphics

  • Thumbnail images that are nearly as large as the full-sized images they link to

  • Graphics with no alt labels

  • Missing graphics, especially missing graphics with no alt labels

  • Graphics that don't fit on the screen  

Blinking and animations
Blinking and animations

  • Anything that blinks, especially text

  • Multiple things that blink

  • Rules that blink or animate

  • "Under construction" signs, especially of little men working

  • Animated "under construction" signs

  • Animated pictures for email

  • Animations that never stop

  • Multiple animations that never stop

Good and bad design

  • Counters on pages -- who cares

  • Junky advertising

  • Having to scroll sideways

  • Many little pictures of meaningless awards on the first page

  • Frame scroll bars in the middle of a page

  • Multiple frame scroll bars in the middle of a page 


  • Unclear navigation, over complex navigation

  • Complicated frames, too many frames, unnecessary scroll bars in frames

  • Orphan pages (no links back to where they came from, no identification)

  • Useless page titles that don't explain what the page is about 

General design
General Design

  • Entry page or home page that does not fit within standard browser window

  • Frames that make you scroll sideways

  • No focal point on the page

  • Too many focal points on the page

  • Navigation buttons as the only visual interest,

  • Clutter

  • Lack of contrast (in color, text, to create hierarchy of information, etc.)

Nominated bad web sites
Nominated bad web sites












  • In pairs

  • Take one web site from the previous page

  • Analyse and determine

    • What is the purpose of the website

    • Who is it aimed at

    • What features make it bad

    • How would you improve it

  • Present back to the class

For next week
For next week

  • Research and create a list of good web design features

  • Fully reference your sources

  • Be prepared to present your results