marketing presentation tuesday 28 th may john milburn head of marketing n.
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Marketing Presentation Tuesday 28 th May John Milburn, Head of Marketing. About me…. 15 years B2B marketing Experience in multi-channel campaigns, website development and implementation, strategic marketing planning, digital marketing, brand management, direct marketing and event management.

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Marketing Presentation Tuesday 28 th May John Milburn, Head of Marketing


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    Presentation Transcript
    1. Marketing PresentationTuesday 28th MayJohn Milburn, Head of Marketing

    2. About me… • 15 years B2B marketing • Experience in multi-channel campaigns, website development and implementation, strategic marketing planning, digital marketing, brand management, direct marketing and event management. • Focus on digital marketing • CMgr, Dip DigM, DipM • And not forgetting London and South East Buddy!

    3. Today’s session • Introduce the marketing team • Outline our key priorities • The campaign process • How we can support you • Questions

    4. Welcome to Marketing John Milburn Head of Marketing Emelia Kenlock Social Media Manager Nicole Corr Campaign & Comms Manager Chintu Roy Digital Marketing Exec Lorna Dixon Digital Marketing Exec Aggie Sutcliffe Marketing Exec

    5. Key activities • Move from traditional to digital model • Lead generation capability • Proposition development & messaging • Embedding new processes and reporting

    6. Marketing – Lead Generation Campaigns

    7. KPIs • Generation of pre-qualified leads • Cost per lead • ROI • Email activity • Social media activity

    8. Sales & Marketing – Lead Generation

    9. Here to support you • Ensuring the campaigns have value for you • Keeping you informed of campaigns • Managing the CMI brand

    10. Managing the brand

    11. Here to support you • Ensuring the campaigns have value for you • Keeping you informed of campaigns • Managing the CMI brand • Marketing collateral • Feedback

    12. Questions Thanks for listening. Any questions?