About me… • 15 years B2B marketing • Experience in multi-channel campaigns, website development and implementation, strategic marketing planning, digital marketing, brand management, direct marketing and event management. • Focus on digital marketing • CMgr, Dip DigM, DipM • And not forgetting London and South East Buddy!
Today’s session • Introduce the marketing team • Outline our key priorities • The campaign process • How we can support you • Questions
Welcome to Marketing John Milburn Head of Marketing Emelia Kenlock Social Media Manager Nicole Corr Campaign & Comms Manager Chintu Roy Digital Marketing Exec Lorna Dixon Digital Marketing Exec Aggie Sutcliffe Marketing Exec
Key activities • Move from traditional to digital model • Lead generation capability • Proposition development & messaging • Embedding new processes and reporting
KPIs • Generation of pre-qualified leads • Cost per lead • ROI • Email activity • Social media activity
Here to support you • Ensuring the campaigns have value for you • Keeping you informed of campaigns • Managing the CMI brand
Here to support you • Ensuring the campaigns have value for you • Keeping you informed of campaigns • Managing the CMI brand • Marketing collateral • Feedback
Questions Thanks for listening. Any questions?