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Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends

Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends. Timon Oefelein Account Development Manager Marketing. Agenda. Springer Relaunch - 10 minutes SpringerLink Part I - Overview, 30 minutes SpringerLink Part II - Hands-on, 30 minutes Break at 11am - 15 minutes

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Welcome! 1. SpringerLink relaunch 2. Global eBook Usage Trends

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  1. Welcome!1. SpringerLink relaunch2. Global eBook Usage Trends Timon Oefelein Account Development Manager Marketing

  2. Agenda • Springer Relaunch - 10 minutes • SpringerLink Part I - Overview, 30 minutes • SpringerLink Part II - Hands-on, 30 minutes Break at 11am - 15 minutes • eBook Usage Statistics - 25 minutes

  3. UsabilityStudy • Biggest ever study of it’s kind, 2007 • Emailed over 10,000 journal contributors • Springer not mentioned as sponsor of study Completed 1000 tests and surveys 1. Test: Do a task on SL and 3 other websites, recorded mouse/click behavior 2. Survey (online): a) Rate importance of various functionalities, eg. search b) Rate how well websites carries out..

  4. Results Urgent Action Strengthen Search Viewing Navigation Usefulness, comprehensibility, completeness of content Design High Importance Low No Action Hold Lower Satisfaction Higher

  5. Key Takeaways • Enhance user experience through new navigation and design • Strengthen the search function • “Look inside” preview • Increase findability by suggesting related docs • Allow libraries to co-brand the site

  6. Beta SpringerLink Still to come: Pay-per-view MyCopy Personlization and admin features Enhanced performance All eBooks with Look inside Protocol subject collection eReference enhancement Updated FAQs What you will find: New design and basic layout Enhanced navigation, with cockpit Improved search and browse Major new feature: Look inside preview Major new feature: Related docs Refinement filters Hierarchical subject system

  7. Timeline

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