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Volusia TPO Community Transportation Survey

TELL THE TPO. Volusia TPO Community Transportation Survey. TPO Board Briefing August 2014. About The Survey – Survey Objectives. Increase awareness and branding regarding the TPO. Engage interested residents, businesses, and visitors and add them to the TPO/transportation databases.

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Volusia TPO Community Transportation Survey

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  1. TELL THE TPO Volusia TPO Community Transportation Survey TPO Board BriefingAugust 2014

  2. About The Survey – Survey Objectives • Increase awareness and branding regarding the TPO. • Engage interested residents, businesses, and visitors and add them to the TPO/transportation databases. • Understand the transportation wants needs, problems, preferences and suggestions from residents, business community, elected officials, and other stakeholders.

  3. Survey Working Group • East Central Florida Regional Planning Council (ECFRPC) • Florida Department of Transportation District 5- Intermodal Systems Department • FDOT- ReThink Your Commute • Votran • Flagler County • Volusia County Association for Responsible Development (VCARD) • Volusia County

  4. Outreach, Awareness, Teaming • Outreach featured creative teaming with government, business, and civic communities. • Rethink reached out to major employers and 780 in rideshare database. • Every Board Member was an Ambassador. • Partnered with Team Volusia and various Chambers to reach business community. • “One Voice for Volusia” helped us engage fifty different nonprofits reaching under-served community. • Social Media included Facebook • Media coverage included newspapers and radio.

  5. Outreach, Awareness, Teaming

  6. Outreach, Awareness, Teaming • Media coverage included stories in 19 publications ranging from Daytona News-Journal to Deland Chamber Newsletter • E-blasts included those by: Team Volusia, ISB Coalition, Chambers, ReThink, FDOT, VCARD, Votran, etc. • Events included Hispanic and Daytona Chambers, Once Voice for Volusia, etc.

  7. Outreach, Awareness, Teaming

  8. Survey Dissemination • The Tell the TPO survey campaign ran from April 23 to July 23. • 1,263 total responses • More than recent Miami-Dade and Broward County efforts Less $$$

  9. Key Findings – Increased Awareness

  10. Key Findings – Build Transportation Databases New Followers 139 300 300 opted into r2ctpo 139 opted into  rethink 217 opted into Votran email database 378 opted into SunRail email database 378 217

  11. Raw Data

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  14. Raw Data • Other Reasons Cited • 30%: Faster and More Direct Service • 12%: Lower fares • 10%: Cleaner, safer buses

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