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Ashley Berrevoets Thomas Mace Tracy Herbage. VANS. Lifestyle of skate, surf, snow, bmx, and moto-x Target market men and women ages 13-30 Merchandise transcends the target market Over 60 styles ranging from classics to skate shoes to snowboard boots

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Ashley berrevoets thomas mace tracy herbage

Ashley Berrevoets

Thomas Mace

Tracy Herbage


Vans
VANS

  • Lifestyle of skate, surf, snow, bmx, and moto-x

  • Target market men and women ages 13-30

    • Merchandise transcends the target market

  • Over 60 styles ranging from classics to skate shoes to snowboard boots

  • Over 190 company owned retail stores and outlets, plus independent stores.


Vans history
VANS History

  • Started in 1966 by Paul Van Doren

  • First store Anaheim, CA

  • Made in USA, then moved to overseas in 1994

  • Fast Times At Ridgemont High

  • Waffle Sole

  • International stores

  • Sold to VF corporation in 2004 for $396 million


Vans
Swot

  • Strengths

    • All merchandise is Vans

    • Shoes fit infants to men’s size 16

    • Web offers, display of shoes available in stores

    • Recognized brand name

    • Good return policy

    • Moderately priced and good quality


Vans
sWot

  • Weaknesses

    • Limited clothing sizes: women (1-13 s-xl) men (28-38 s-xl) youth (s-xl).

    • Skater style of clothes

    • Only 3 stores in Oregon


Vans
swOt

  • Opportunities

    • Order online if not in store

    • Growing company and number of stores

    • Expanding product lines

    • Vans Warped Tour


Vans
swoT

  • Threats

    • Zumiez

    • Pac Sun

    • Hot Topic

    • Journeys

    • Copelands


Clackamas town center location
Clackamas Town Center Location

  • Spine Layout

    • Women on left

    • Men on Right

  • Shoes on back sides of store

  • Pro Shop on back wall

  • Sale merchandise on sale rounders towards the back of store



Vans com
Vans.com

  • Vault Line

  • Custom Shoes


References
References

  • http://www.heelandsoleshoes.com/browser/26/browse.html

  • http://www.twsbiz.com/twbiz/industrynews/article/0,21214,708542,00.html

  • Vans.com

  • http://www.tillys.com/tillys/brandpage.aspx/vans/51/0/0

  • http://classes.bus.oregonstate.edu/ba495/Materials/ch13.ppt