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Wisconsin Rapids Community Theatre, Inc. Arts in the Community FACTS: Arts contribute more than any other form of entertainment or recreation, direct and indirect, to local economy Each $1.00 contributed to the arts generates $13.00 additional money in economic impact

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facts
FACTS:
  • Arts contribute more than any other form of entertainment or recreation, direct and indirect, to local economy
    • Each $1.00 contributed to the arts generates $13.00 additional money in economic impact
    • Tourists who come for cultural events stay an extra day in the city and spend50% more
  • Arts help attract new business to a city by
    • attracting and fostering high-quality talent
    • allowing a greater retention of entertainment dollars
    • fostering greater diversity
    • creating a vibrant city center
  • There is a direct correlation between involvement in the arts and increased success of students
  • Arts are essential to the long-term success of a city
in order to be successful an arts community must have
In order to be successful, an arts community must have:
  • Holistic Vision
  • Leadership
  • Marketing
  • Infrastructure

which includes:

  • high quality offerings
  • premium institutions
  • diversity of offerings
  • multiple offerings for each segment of audience
  • public art of great quality
  • adequate venues to accommodate many types of art
  • uniqueness to set the community apart
what do we do
What do we do?
  • WRCT is the only organization in Wisconsin Rapids to offer live theatre performed by local residents.
  • An estimated 4,000 patrons attend WRCT productions each year.
  • Approximately 200 people are involved as cast, crew and volunteers on WRCT’s four annual productions.
  • Over the past 30 years, WRCT has provided a constant source of entertainment to greater Wisconsin Rapids area residents.
  • From a first season of 13 performances, WRCT now offers over 25 performances each year. In the 2007-2008 season, WRCT presented over 40 performances and events, including 7 productions ranging from fully staged productions to staged play readings.
  • WRCT offers performing and meeting space to anyone in the community
recommendations
Recommendations
  • The arts and business communities need to work together to:
    • create a holistic strategy
    • set specific objectives
    • create regional marketing plan
    • build cooperation between the arts (without sacrificing independence)
    • engage government policy makers
    • determine how much money is needed over what time period
    • identify sources of funding (i.e., sales tax, use tax, bond, private sector, philanthropy)
    • Include arts in all efforts to improve the city!
source of information
Source of Information

“Evaluating the Link Between Arts & Business”

Business case study conducted by The North Highland Company

on behalf of the

Metro Atlanta Chamber of Commerce

November 29, 2001