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Stop Searching and Start FINDING – Crispen’s Guide to Finding and Evaluating Resources on the Net a presentation by Patrick Douglas Crispen NetSquirrel.com Pencils down! Instead of scribbling down everything I say, just visit http://netsquirrel.com/ when you get home.

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Stop searching and start finding crispen s guide to finding and evaluating resources on the net l.jpg

Stop Searching and Start FINDING – Crispen’s Guide to Finding and Evaluating Resources on the Net

a presentation byPatrick Douglas CrispenNetSquirrel.com


Pencils down l.jpg
Pencils down! Finding and Evaluating Resources on the Net

  • Instead of scribbling down everything I say, just visit http://netsquirrel.com/ when you get home.

  • This is my personal Web site and it contains:

    • A copy of this PowerPoint presentation and others that you are welcome to “creatively acquire.”

    • Information about TOURBUS, the ADV-HTML list, and some other neat stuff.

    • A really good chocolate chip cookie recipe.


Our goals today l.jpg
Our goals today ... Finding and Evaluating Resources on the Net

  • Discover the biggest mistakes made by most Internet users:

    • Typing search terms in the wrong box.

    • Using the wrong tool at the wrong time.

  • Talk about the differences between directories and search engines (and when to use each.)

  • Learn some advanced searching techniques.

  • DO ALL OF THIS IN ENGLISH!


The biggest mistake l.jpg

The Biggest Mistake Finding and Evaluating Resources on the Net

Typing search terms in the wrong box


Top 15 search terms of 2000 l.jpg

Sex Finding and Evaluating Resources on the Net

Hotmail / hotmail.com / www.hotmail.com

Yahoo / yahoo.com / www.yahoo.com

Porn / porno / pornography

Chat / chatrooms

MP3

Horoscopes / horoscope

Ebay / ebay.com / www.ebay.com

AOL / aol.com / www.aol.com

Games

Map / maps

Pokemon

Nude / nudes

Music

XXX

Top 15 search terms of 2000

-- Courtesy Alexa Research


What most parents notice l.jpg

Sex Finding and Evaluating Resources on the Net

Hotmail / hotmail.com / www.hotmail.com

Yahoo / yahoo.com / www.yahoo.com

Porn / porno / pornography

Chat / chatrooms

MP3

Horoscopes / horoscope

Ebay / ebay.com / www.ebay.com

AOL / aol.com / www.aol.com

Games

Map / maps

Pokemon

Nude / nudes

Music

XXX

What most parents notice

-- Courtesy Alexa Research


What i notice l.jpg

Sex Finding and Evaluating Resources on the Net

Hotmail / hotmail.com / www.hotmail.com

Yahoo / yahoo.com / www.yahoo.com

Porn / porno / pornography

Chat / chatrooms

MP3

Horoscopes / horoscope

Ebay / ebay.com /www.ebay.com

AOL / aol.com / www.aol.com

Games

Map / maps

Pokemon

Nude / nudes

Music

XXX

What *I* notice

-- Courtesy Alexa Research


The second biggest mistake l.jpg

The Second Biggest Mistake Finding and Evaluating Resources on the Net

Using the wrong tool at the wrong time


Three questions l.jpg
Three questions Finding and Evaluating Resources on the Net

  • Where would you find the telephone number or address of the Bama Six theatre?

    • A telephone book

  • Where you would find the definition of the word “pestilence?”

    • A dictionary (or an Auburn University sorority photo album)

  • Where would you find the name of the war that the Treaty of Westphalia ended?

    • An encyclopedia


Slide13 l.jpg

What would happen if you tried to look up the definition of the word “pestilence” in the telephone book?


Yahoo isn t a search engine l.jpg

YAHOO ISN’T A SEARCH ENGINE! the word “pestilence” in the telephone book?

... it is a directory.


Directories l.jpg
Directories the word “pestilence” in the telephone book?

  • Directories are usually human-compiled guides to the web, where sites are organized by category.

  • Major directories:

    • Yahoo

    • Open Directory (DMOZ)

    • About.com

    • Snap/NBCi


What directories are good for l.jpg
What directories are good for ... the word “pestilence” in the telephone book?

  • “What is the Web page address for some company, organization, or entity?” (or “who makes product X?”)

  • “Where can I find a list of Web pages that focus on a particular, ‘universal’ topic?”

  • In other words, directories are GREAT for “telephone book” searches.


What directories aren t good for l.jpg
What directories AREN’T good for ... the word “pestilence” in the telephone book?

  • Directories are horrible for “encyclopedia” or “dictionary” searches.

  • The only exception is if the topic is so universal that the directories have no choice but to link to a page or two that discuss that topic (and even then the selection will be slim).


Search engines have three parts l.jpg
Search Engines have three parts: the word “pestilence” in the telephone book?

  • A spider (also called a "crawler" or a "bot") that goes to every page or representative pages on every Web site that wants to be searchable and reads it, using hypertext links on each page to discover and read a site's other pages.


Search engines have three parts19 l.jpg
Search Engines have three parts: the word “pestilence” in the telephone book?

  • A program that creates a huge index (sometimes called a "catalog") from the pages that have been read.


Search engines have three parts20 l.jpg
Search Engines have three parts: the word “pestilence” in the telephone book?

  • A program that receives your search request, compares it to the entries in the index, and returns results to you.

-- Courtesy searchenginewatch.com


Directories v search engines l.jpg
Directories v Search Engines the word “pestilence” in the telephone book?

  • Directories are human-compiled and have a small number of pages in their databases (usually in the low millions)

  • Search engines are machine-compiled and have a HUGE number of pages in their databases (usually in the hundreds of millions or even the billions)


The second biggest mistake restated l.jpg

The Second Biggest Mistake -- Restated the word “pestilence” in the telephone book?

Using a directory as if it was a search engine ... and then not understanding why you can’t find anything!


Top search sites february 2001 l.jpg

Yahoo the word “pestilence” in the telephone book?

MSN

AOL

Lycos

Go/Infoseek

Netscape

NBCi

Excite

LookSmart

AltaVista

Top search sites – February 2001

-- Courtesy Media Metrix


Which ones are directories l.jpg

Yahoo the word “pestilence” in the telephone book?

MSN

AOL

Lycos

Go/Infoseek

Netscape

NBCi

Excite

LookSmart

AltaVista

Which ones are directories?

-- Courtesy searchenginewatch.com


Secondary results l.jpg
Secondary results the word “pestilence” in the telephone book?

  • Most directories use a search engine as a backup (Yahoo and Netscape use Google, almost everyone else uses Inktomi)

  • Why add the extra step?


How the sites stack up l.jpg
How the sites stack up the word “pestilence” in the telephone book?

  • Yahoo (1.5 – 1.8 million pages)

  • MSN (LookSmart)(2 million pages)

  • AOL (Open Directory)(2.2 million pages)

  • Lycos (Open Directory)(2.2 million pages)

  • Go/Infoseek (430,000 pages)

-- Courtesy searchenginewatch.com


By way of comparison l.jpg
By way of comparison the word “pestilence” in the telephone book?

  • Excite – 250 million pages

  • AltaVista – 350 million pages

  • Google – 1.3 billion pages

-- Courtesy searchenginewatch.com


Slide28 l.jpg

Why do people predominantly use directories when search engines have more stuff? Because no one ever takes the time to teach us how to use a search engine!


The third biggest mistake l.jpg

The Third Biggest Mistake engines have more stuff?

Not knowing how to use directories or search engines to actually FIND stuff


Search engine rule 1 l.jpg

Search engine rule #1 engines have more stuff?

Be specific ... because if you aren’t specific, you’ll end up with a bunch of garbage!


Search engine rule 2 l.jpg

Search engine rule #2 engines have more stuff?

Use quotes to search for phrases.

“Patrick Crispen”

This works on every search engine and directory except LookSmart (and is semi-automatic at AltaVista and Google)


Search engine rule 3 l.jpg

Search engine rule #3 engines have more stuff?

Use the + sign to require.

Crispen +Pepperdine

This works on every search engine and directory except LookSmart (and the + is usually assumed for the first term)


Search engine rule 4 l.jpg

Search engine rule #4 engines have more stuff?

Use the - sign to exclude.

Crispen -Roadmap

This works on every search engine and directory except LookSmart


Search engine rule 5 l.jpg

Search engine rule #5 engines have more stuff?

Combine symbols as often as possible (see rule #1).

+”Patrick Crispen” –Roadmap +Pepperdine


Advanced searching made easy l.jpg

Advanced Searching Made Easy engines have more stuff?

It’s easy as long as you remember a few, simple commands.


Title searches l.jpg

Title searches engines have more stuff?

title:terms

This works on AltaVista, GoTo, HotBot, Go, MSN Search, Northern Light, and Snap/NBCi.

t:terms

This only works on Yahoo!


Title searches37 l.jpg

Title searches engines have more stuff?

allintitle:terms

This works on Google (but it should be the first term)

allintitle:”Moon Landing”


Site searches l.jpg

Site searches engines have more stuff?

domain:domainname

This works on GoTo, HotBot,  MSN Search, and Snap.

host:domainname

This works on AltaVista.


Site searches39 l.jpg

Site searches engines have more stuff?

site:domainname

This works on Google

+site:nasa.gov


Url searches l.jpg

URL searches engines have more stuff?

url:url

This works on AltaVista, Go, and Northern Light.

u:url

This works on Yahoo!


Url searches41 l.jpg

URL searches engines have more stuff?

allinurl:url

This works on Google (but it has to be the first term)

allinurl:apollo


Wildcard searches l.jpg

Wildcard searches engines have more stuff?

Add a * in the term

Crisp*

This works on AOL Search, AltaVista, HotBot, MSN Search, Northern Light, Snap, and Yahoo.


Or searches l.jpg

“Or” searches engines have more stuff?

Alabama OR Auburn

This works on every search engine and directory except Google, Go, LookSmart, and Yahoo!


Near searches l.jpg

“Near” searches engines have more stuff?

Patrick NEAR Crispen

This works on AltaVista & MSN Search (10 words), Lycos (25 words), and WebCrawler (2 words)


A sample google search l.jpg

A sample Google search engines have more stuff?

+allinurl:apollo +Moon –”John Young” +site:nasa.gov

Of course, this would all be on one line


Searchenginewatch com l.jpg
searchenginewatch.com engines have more stuff?

  • FREE search tutorials!

  • “Search Engine Math”

  • “Power Searching for Anyone”


Quittin time l.jpg
Quittin’ time! engines have more stuff?

  • Again, this and many other PowerPoint presentations are available at http://netsquirrel.com/

  • Look in the “Classroom Resources” section

  • Two small differences between the online presentations and what you saw today:

    • No transitions

    • Different fonts


For more information l.jpg

The title font I used is engines have more stuff?Edward Johnston's “London Underground”

Available for $23.95 at p22.com

The body font I used is Helvetica, available at every type foundry

The 3D transitions are from PowerPlugs: Transitions I

Available for $49.00 at crystalgraphics.com

Crystal Graphics has a BUNCH of neat PowerPoint stuff ... for a price

For more information


Our goals today49 l.jpg
Our goals today ... engines have more stuff?

  • Discover the biggest mistakes made by most Internet users:

    • Typing search terms in the wrong box.

    • Using the wrong tool at the wrong time.

  • Talk about the differences between directories and search engines (and when to use each.)

  • Learn some advanced searching techniques.

  • DO ALL OF THIS IN ENGLISH!


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