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Extension and Community Podcasting: Exploring the Possibilities Chester Bateman, College of Education Theresa Hogue, Corvallis Gazette-Times E-Oregon Oregon's online services third best in the nation Oregon Communities and the Internet

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Extension and Community Podcasting: Exploring the Possibilities

Chester Bateman, College of Education

Theresa Hogue, Corvallis Gazette-Times

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E-Oregon Possibilities

  • Oregon's online services third best in the nation

  • Oregon Communities and the Internet

  • OSU among first universities anywhere podcasting (London Guardian)

    August 2006, Brown University's Taubman


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Internet Evolution and Web 2.0 Possibilities

Extension Services 2.0?

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Broadband Internet Possibilities

  • Community-Generated Content Drives Half of U.S. Top 10 FastestGrowing Web Platforms

  • Co-Creation, Media, & Community Value

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Web 2.0/Community Web Possibilities

Web as Platform

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Extension 2.0 Possibilities

  • Social Networking

  • Blogging

  • Podcasting

  • RSS -Search Costs and Personalization

  • Wikis

  • Future?

    Think Web as Platform

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Extension Podcasting Possibilities

  • Mississippi State University

  • Texas A&M

  • North Carolina State University

  • Iowa State University

  • University of California

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Podcasting Possibilities

  • Nielsen/NetRatings: 9.2 million web users recently downloaded an audio podcast

  • BusinessWeek: Best Ideas of 2005

  • 'Podcast' declared Word of the Year

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iTunes U and Early PossibilitiesInnovators

MIT, Berkeley, OSU, Stanford, Michigan, Wisconsin, Idaho


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Mobile Podcasting to “traditional channels.”

Portable studio consisting of a recorder and a laptop

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Definitions to “traditional channels.”

Podcasting is a delivery method for audio/video via the Internet. People subscribe to a “RSS feed” for downloading and playback on portable music players or PCs. Podcasting differs from other types of media distribution in that it's a subscription model, using automatic feeding mechanisms (RSS) to deliver files.

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Origins to “traditional channels.”

Term podcasting evidently first appeared in a February 2004 article by Ben Hammersley in the British newspaper The Guardian. By October 2004, detailed how-to podcast articles had begun to appear online.

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Podcast Interview to “traditional channels.”

  • Set your subject at ease through casual conversation before the "real" interview starts

  • Begin with simple questions, name, occupation or position, how long the person has been in that position, where they're from

  • Let the questions become more complicated as the interview progresses. Stay away from questions that can illicit "yes" or "no"answers

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Podcast Interview to “traditional channels.”

  • Prepare a list of questions but allow the interview to take off in interesting directions if new subjects are raised. You can always come back to the list later

  • Listen, don't just wait for them to finish so you can ask the next question. The subject will be able to sense that you aren't focused on them

  • Enjoy yourself. Pretend it's a conversation between friends

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Podcasting 101 to “traditional channels.”

In August 2004, Adam Curry, a former MTV video jockey, began distributing a daily MP3 audio blog, "The Daily Source Code." Curry now offers a number of podcast-related resources online and on-air, including "Adam Curry's PodShow" on Sirius Satellite Radio and the iTunes PodFinder guide to podcasts.

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The Truth is Out There to “traditional channels.”

Podcasting can be done by anyone, anywhere, as long as they have a computer, a recording device, and software

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Grassroots Growth! to “traditional channels.”

  • In 2004, number of references to podcasts found by Google Inc. Sept. 28, 2004, there were 24 hits. Five days later, that number was up to 2,750, and it was over 100,000 in three weeks. Sept. 2005, Google returns 56,900,000 hits.

  • This morning, 109,000,000 for Podcasting.

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Grassroots Learning Project to “traditional channels.”

  • London Guardian

  • George Lucas Foundation

  • Why so successful?

  • College of Education & Gazette-Times

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You are the audience to “traditional channels.”

  • One in five (19 percent) of those under the age of 30 have iPods/MP3 players

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Extension 2.0 in to “traditional channels.”Participation Age

  • What is happening in Internet World? Participation!

  • Flickr, Wiki, Blogging, Podcasting, Vodcasting, Ourmedia

  • Media futurists have predicted that by 2021, "citizens will produce 50 percent of the news peer-to-peer." (We Media).

  • Consumers AND Creators of Media

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Grassroots Learning Project to “traditional channels.”

In ’04 College of Education partners and launches community podcasting in Oregon.

Transition Podcast : Elementary students interviewing middle school students about life and learning beyond elementary school. Podcasters: Paul Bradley & Susan Klinkhammer

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Grassroots Learning Project to “traditional channels.”

  • Personalization and Time-shifting Content

  • Audio playback devices becoming ubiquitous

  • 22 million + Audio/Video Playback Devices

  • U.S. Podcast Users to Hit 60 Million by 2010

  • “Google-like” approach in services

  • Open/Non-proprietary

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What’s out there? to “traditional channels.”

  • Podcasts (audio/video) can deliver information to support best practices in the field, just-in-time-on demand knowledge.

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Podcast Program to “traditional channels.”

  • Involve key people in pre/prod/post-


  • Continuity in look, feel, and hearing in your content

  • Team and recommendations about podcast and programmatic alignment/goals

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Digital Rights Matter to “traditional channels.”

  • Podsafe Content/Music

  • Creative Commons http://creativecommons.org/

  • Check for copyrights

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Podcasting Services to “traditional channels.”

  • Odeo.com

  • Loomia.com

  • Audioblog.com

  • Apple iTunes

  • Garage Band Studio

  • iPodder

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THANK YOU! to “traditional channels.”