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Commercial Trucks Part of the Automotive Family Sound Familiar? Supplier Consolidation Channel Consolidation Limited Product Differentiation Global Competitors Government Regulation Fragmented Aftermarket Continual Technology Push Strategic Profile – The Commercial Vehicle Sector

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Presentation Transcript
commercial trucks

Commercial Trucks

Part of the Automotive Family

sound familiar
Sound Familiar?
  • Supplier Consolidation
  • Channel Consolidation
  • Limited Product Differentiation
  • Global Competitors
  • Government Regulation
  • Fragmented Aftermarket
  • Continual Technology Push
strategic profile the commercial vehicle sector
Strategic Profile – The Commercial Vehicle Sector
  • Key Issues
  • Industry Complexity
  • Relationship to Other Auto Sectors
  • Industry Drivers
  • Strategic Profile
  • Industry Outlook
industry drivers
Industry Drivers
  • General Economics
  • Productivity
  • Differentiation
    • From other modes
    • Fleet to Fleet
  • Cost Structure
  • Driver Skills / Availability
porter s model for industry analysis the global commercial vehicle industry
Porter’s Model For Industry AnalysisThe Global Commercial Vehicle Industry

Supplier Power

Rivalry

Barriers to Entry

Substitutes

Buyer Power

supplier power
Supplier Power
  • North America
    • Five suppliers Cat, Cummins, DDC, Eaton & ArvinMeritor provide 30% of the value
  • Worldwide
    • Supply base is more diverse
  • Trend
    • OE’s working to reduce supplier power
buyer power
Buyer Power
  • North America
    • Large fleets [3000+] dictate specifications and buy 50% of vehicles
  • Worldwide
    • Similar to U.S. pre dereg – fragmented – low buyer power
substitutes
Substitutes
  • Modal threats
    • Rail for distance is becoming better
  • Infrastructure
    • Highway construction is a practical limit
barriers to entry
Barriers to Entry
  • Increasing regulation
      • Emissions
      • Safety
  • Distribution & Support
      • North America – Independent
      • Global - Captive
commercial vehicles
Commercial Vehicles
  • A Balance to the Auto Industry
  • Complementary Technologies
  • Different Economic Cycles
  • Different Drivers
  • Different Customers