Marketing Beth Manwaring, Marketing Specialist Rockwell Museum of Western Art TODAY The basics of marketing Target audience Key messages Promotions Call to Actions The Basics of Marketing When you think of Marketing, what is the first thing that comes to your mind?
Beth Manwaring, Marketing Specialist
The act of selling a product
The specific group of people that you want to sell to is called your target market.
What do you want your target audience to do?
2. Who is your target audience? A target audience is the specific group to which advertising is directed
3. Key Message - Keeping your target audience in mind, what is the most important attribute of your product?
4. Promotion - What sort of incentive would encourage your target audience to try your product?
Examples: Free admission. 50% off. Free gift with purchase
5. Call to action – What do you want your target audience to do?
Examples:Visit a website. Call a phone number. Text a number.