Marketing Beth Manwaring, Marketing Specialist
TODAY • The basics of marketing • Target audience • Key messages • Promotions • Call to Actions
The Basics of Marketing • When you think of Marketing, what is the first thing that comes to your mind? • What makes you interested in a commercial, a TV ads, or a billboard sign? • Think of your favorite commercial on TV right now. What makes it so funny or interesting?
Marketing • What is Marketing? The act of selling a product
Let’s Get Started:Writing an Advertisement! • Product - A product is a good or service that a company makes available for purchase • Your product is _____________________. • Other examples of products?
Target Audiences • What is a Target Market? – The specific group of people that you want to sell to is called your target market. • Goal of advertising = to encourage people to buy a product
Define a Target Audience • Age • Gender • Occupation • Where group lives • Education level • Income level
Who is the target audience for this advertisement? • GLEE COMMERCIAL
Key Messages • A means of providing the most persuasive possible selling message to your target audience • Examples: “excellent printing” “beautiful artwork” “useful for organizing”
Understanding Your Customers • Promotion – an incentive would encourage your target audience to buy your product • Examples:
Promotions are Every Where! • http://www.mcdonalds.com • http://www.chuckecheese.com/ • http://www.pizzahut.com/Deals.aspx • http://www.disneystore.com/?referrer=google&CMP=KNC-DSPDBTGoogle&s_kwcid=TC|12111|disney||S|e|5625130032
Call to Action What do you want your target audience to do? Examples: Buy Now! Call 800#
Example • What is the call to action in this advertisement? • http://www.youtube.com/watch?v=zrNPEcG0-bI
Creating an advertisement • What is your product? A product is a good or service that a company makes available for purchase. 2. Who is your target audience? A target audience is the specific group to which advertising is directed Age: Gender: Other: 3. Key Message - Keeping your target audience in mind, what is the most important attribute of your product? 4. Promotion - What sort of incentive would encourage your target audience to try your product? Examples: Free admission. 50% off. Free gift with purchase 5. Call to action – What do you want your target audience to do? Examples:Visit a website. Call a phone number. Text a number.