Making it Last … The Marriage of Social Marketing and Evaluation. Social Marketing and Evaluation Webinar for the 2006 Newly Funded Communities July 10, 2007. Social Marketers Are From Mars . Evaluators Are From Venus. Social Marketers Are From Mars…. Like simplicity
Social Marketing and Evaluation Webinar for the 2006 Newly Funded CommunitiesJuly 10, 2007
Evaluators Are From Venus
Want to help children:
Family Voices Network of Erie County:Project #1: Knowledge and Effectiveness Survey
from social marketing & evaluation efforts both need to be
recognized as integral
parts of all other
measures & a clear
have a built-in
a creative and
evaluation, families, youth
& collaborating agencies work
together from the very beginning –
starting with the development of the
social marketing plan, program
logic models and design of
Monterey County’s System of Care:Strategy One: Bring Everyone to the Table
Family & Youth
The Local Evaluation Team
diversity & expertise
to the monthly and
Monterey County’s System of Care:Strategy Two: Develop a Local Evaluation Framework
How do we bring partners together to discuss shared outcomes?
Monterey County utilizes a Comparison of Results Approach. Seeks to answer the questions:
How are we doing? Have outcomes for families and youth improved this year in comparison to last year?
Monterey County’s System of Care:Strategy Three: Develop a “Content Matrix” to Share Evaluation Findings
Monterey County’s System of Care:Example: Bilingual Newsletter Reaching Families
Monterey County’s System of Care:Strategy Four: Develop a Distribution Plan and Implement it!
Monterey County’s System of Care:Lessons Learned & Accomplishments
Key lesson learned to new communities (from a social marketing perspective):Have the social marketer involved early on in the development stages of the evaluation framework and survey tool. The social marketer can provide input into how questions and outcomes can be translated into meaningful data to varies target audiences.