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Insurity/Microsoft ‘Millennials in Insurance Survey 2008’. Survey of Adults “Millenials” 18-27 years old. Survey Methodology. Executive Summary. Executive Summary – Technology & Internet Usage.
Survey of Adults “Millenials” 18-27 years old
Please tell me if you use any of the following technologies or services on a daily or frequent basis? % saying “yes”
Please tell me how many social networking sites such as Facebook, MySpace, etc. you belong to at this time?
From the following list of choices, how often would you say you access your primary or preferred social networking site?
From the following list of choices, how much time would you estimate you spend on these social networking sites each time you visit? (Among those who visit)
When you have a bad customer service experience, how often do you blog about it or post your experience in chat rooms or social networking sites?
Do you currently work within a professional workplace, office or office space environment?
Regardless if you work in this type of office environment currently or not, please tell me if you would expect to use any of the following technologies or services within a professional workplace, office, or office space? % saying “yes”
Would having more access to work with newer, innovative technologies make you more or less likely to consider a potential job opportunity?
I’m now going to read you some statements and after each one I would like you to tell me how well you believe this statement describes the insurance industry – very well, somewhat well, not too well, or not well at all? % saying “well”
Now I’m going to read you a series of opportunities that could be available within certain work environments. After I read each one, please tell me how important each one is or will be to you when you are deciding to consider job opportunities – very important, somewhat important, not too important, or not important at all? % saying “important”
Now I am going to ask you some questions about insurance. Please tell me if you currently have insurance for any of the following? If you do, please indicate if you personally own the insurance or if you are covered under someone else’s plan?
Please tell me how important you think it is for insurance companies to adopt the following technologies to better serve their customers – very important, somewhat important, not too important, or not important at all? % saying “important”
When you have to interact with your insurance company, which of the following ways do you most often chose to communicate with them by?
When you have to interact with your insurance company, which of the following ways would you prefer the most when you have to communicate with them?
From the following list of choices, who would you say is your most trusted source of advice when deciding to choose an insurance company?
Please tell me if you would do any of the following activities when comparison shopping for an insurance company?