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Global Agenda Atelier: Program Development. Proposal by David A. Rice World Economic Forum Geneva, Switzerland. E-Government in the Developing World Proposal Objectives. Contribute to the improvement of the Forum’s overall knowledge of global issues

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Global agenda atelier program development

Global Agenda Atelier: Program Development

Proposal by David A. Rice

World Economic Forum

Geneva, Switzerland

E government in the developing world proposal objectives
E-Government in the Developing WorldProposal Objectives

  • Contribute to the improvement of the Forum’s overall knowledge of global issues

  • Develop and transfer new skills and processes to Forum colleagues

  • Increase the range of options for the Forum to substantially engage its partners and key members

  • Decrease the Forum’s dependency on a small number of vulnerable products

Global agenda atelier annual program
Global Agenda Atelier Annual Program

Annual Meeting 2003

Regional Summits

Atelier Workshops

Annual Meeting 2002

  • Feb

  • Nov

  • Jan

  • Mar

  • Apr

  • Feb

  • May

  • Jun

  • Jul

  • Aug

  • Sep

  • Oct

  • Dec

  • Jan

Annual Meeting

Post AM 02

  • Atelier Briefs

  • Global Agenda Monitor

  • Presentations on briefs

  • January Supplement

  • Governors’ Prep Meetings

Regional Summits

  • Atelier Sessions

  • Atelier Scenarios

  • Regional Monitors

Arab Meeting

European Summit

Eurasia Summit

Africa Summit

East Asia Summit

East Asia Summit

India Meeting

(See 2003 work plan)

  • Workshops 2001

  • Sustainable Development

  • Security in the 21st Century

  • Registry of Corporate

  • Climate Commitments

Global Agenda Atelier Workshops

Post September 11th Economic Cost

Geopolitics and the global economy

Atelier Sessions

Atelier Sessions

Annual meeting 2002 2003
Annual Meeting 2002/2003

Developed the Atelier Session concept and Global Agenda Monitor at the AM 2002

  • Contributed to the development of a deeper comprehension of the six core themes of the global agenda, which helped create the Annual Meeting programme

  • Conducted six Global Agenda Atelier sessions on the gravity themes. The workshops served to establish an organised knowledge capturing process of the Annual Meeting discussions

  • Produced a series Global Agenda Atelier Brief's on each gravity theme

  • Developed the 'boardroom' style workshop session format, implemented for the first time during the Annual Meeting 2002

  • Produced the Global Agenda Monitor 2002

Annual meeting 2002 03 global agenda atelier process
Annual Meeting 2002/03 Global Agenda Atelier Process

Objective 2002/03

Strengthen the Atelier Program by replicating the success of the Annual Meeting 2002 and building value from one Atelier product to the next

  • Atelier Sessions

  • on Annual Meeting

  • Gravity Themes

  • Global

  • Agenda

  • Monitor

  • Geopolitics

  • Presentations

  • Regional

  • Summits

  • Atelier Briefs

  • Information

  • gathered during

  • the AM Atelier

  • Sessions is used

  • to give regional

  • summits a more

  • global perspective

  • Briefs are

  • prepared for each

  • Atelier Session,

  • serve as the basis

  • for the Monitor

  • and the Forum’s

  • understanding of

  • the global agenda

  • The Forum’s

  • Report on the

  • AM, drawing

  • from Atelier

  • sessions with a

  • chapter on each

  • gravity theme

  • written by a

  • rapporteur

  • Presentations

  • based on Atelier

  • Sessions, tailored

  • for special Forum

  • meetings (e.g.

  • World Business

  • Council) and

  • regional summits

  • Sessions engage key

  • leaders in business,

  • government and

  • academia regarding

  • the primary issues on

  • the global agenda

Atelier workshops
Atelier Workshops

Cross-Sector workshops as a new service of the Forum in 2001/2002.

  • Sustainable Development (July, 2001) on the prospects for the World Summit for Sustainable Development in Johannesburg 2002 and future steps towards a viable CO2 emissions regime. Result: Partnership with Andersen on developing a a Register of Voluntary Climate Commitments

  • Security in the 21st century, (October 2001) analyzing the consequences of 11 September

  • Preliminaries for a Registry of Voluntary Corporate Climate Commitments, (January 2002) on the business case of a Register of Voluntary Corporate Climate Commitments. Natsource and Andersen committed to assist the Forum in the development of a register

Atelier workshop development
Atelier Workshop Development

Produce Report

Feedback from

Internal Knowledge

Integration Team




Atelier issue


Conduct Workshop

Consult PDT





Global issues

impacting business

Propose to CGI

Atelier cgi engagement of governors
Atelier-CGI Engagement of Governors

  • Center for Global Industries

  • Representing the interests of the Forum’s members and Governors

  • Aerospace Industries

  • Automotive Industry

  • Chemical Industry

  • Engineering and Construction

  • Energy

  • Food, Beverage, Retail and

  • Consumer Goods

  • Finance

  • Healthcare

  • Information Technologies and

  • Telecommunications

  • Logistics and Transportation

  • Media and Entertainment

  • Mining and Metals Industries

  • Travel and Tourism

  • Global Agenda Atelier

  • Analyzing global issues from the business perspective

  • Security

  • Governance & Leadership

  • Sustainable Development

  • Economic Growth

  • Corporate Challenges

  • Culture & Values

Atelier cgi engagement of governors1
Atelier-CGI Engagement of Governors




















Atelier Workshops 2002-2003













Global Agenda

Atelier Programme

Center for

Global Industries

Governors’ Prep Meetings 2002

Atelier workshops cont
Atelier Workshops cont...

Objective 2002/2003

Deepen the Forum’s knowledge of business relevant global issues by organising a series of topical workshops in Geneva

  • Post-September 11th Economic Impact on Business (end October)

  • The potential economic costs of escalating conflict (mid November)

  • Values as a key driver for long term business sustainability

Atelier workshops cont1
Atelier Workshops cont...

The Economic Costs of Escalating Conflicts

The workshop will discuss the current relationship between major geopolitical trends and the global economy, and analyze the disruptive potential of three potential geopolitical crises:

1. Limited nuclear war between India and Pakistan

2. US/Alliance attack on Iraq to overthrow Saddam Hussein

3. Detonation of a nuclear device in major Western capital, followed by

military retaliation in other parts of world

Analysis of each issue will be through the development and discussion about worst, base, and best case scenarios written by experts. Each of which will be discussed in detail by all participants during the workshop.

Atelier workshops cont2
Atelier Workshops cont...

Values as a key driver of long term economic sustainability

  • One of the key findings of the Annual Meeting 2002 states that the future financial value of companies will be based on the corporations' value system.

  • This trend will put tremendous pressure on internationally operating corporations and their capacity to understand emerging global values systems. Corporations will have to be capable to develop value propositions which are compatible with a highly fluid global value system. They will have to adapt operations accordingly and be able to communicate their values to a broad audience within different cultural settings.

  • This workshop will explore:

  • emerging global value systems

  • business' adaptation capabilities

  • operationalisation and communication of values

Regional summits 2002
Regional Summits 2002

Objective 2002

Produce a series of Regional Agenda Ateliers at Regional Summits, a family of Regional Agenda Monitors, and deepen the Forum’s regional knowledge through Regional Agenda Briefs.

  • Latin

  • America

  • Summit

  • Asia

  • Summit

  • India

  • Meeting

  • Arab

  • Meeting

  • Eurasia

  • Summit

  • Europe

  • Summit

  • Africa

  • Summit

  • Atelier

  • sessions on

  • 5 gravity

  • themes

  • Atelier

  • model

  • scenarios

  • First Latin

  • America

  • Agenda

  • Monitor

  • Atelier

  • model

  • scenarios

  • Atelier team

  • assistance

  • with new

  • HBS

  • partnership

  • learning

  • model

  • Atelier

  • scenario-

  • building

  • on politics,

  • economics,

  • geopolitics

  • Summit

  • report with

  • papers

  • from key

  • scenario

  • participants

  • Atelier

  • sessions

  • on NEPAD

  • and private

  • sector and

  • international

  • sector roles

  • First Africa

  • Agenda

  • Monitor

  • published

  • Atelier team

  • assistance in

  • development

  • of sessions on

  • the future

  • networked

  • Arab world

  • Atelier

  • sessions on

  • six gravity

  • themes

  • First Europe

  • Agenda

  • Monitor

  • published

  • Atelier

  • sessions on..

  • TBD

Ateliers at regional summits 2002
Ateliers at Regional Summits 2002

  • Eurasia Economic Summit, developed Atelier scenario model for best, base and worst case on politics, economics and geo-political scenarios.

  • Africa Economic Summit, conducted three Atelier sessions on each of the key themes of the summit and produced the Africa Agenda Monitor

  • Arab World Competitiveness Meeting, modified version of the Atelier scenario model

  • European Economic Summit, developing Atelier sessions and a regional monitor

  • East Asia Economic Summit, developing Atelier sessions on the gravity themes

  • Latin America Economic Summit, developing Atelier sessions on the gravity themes, producing a Latin America Regional Monitor and produce a workshop based on Scenarios

  • India Economic Summit, developing Atelier sessions, assisting with scenarios, and conducting pilot project with Harvard Business School on a new learning model

Global agenda atelier program development 1208909

Growth and Evolution of the Atelier Program

  • Global Agenda


  • Annual Meeting

  • Consult on program


  • (Atelier sessions,

    pre-summit briefing

    and Agenda Monitor

    developed by PDT)

  • Global Agenda


  • Atelier


  • Cross-Industry


  • AM03 Atelier


  • Atelier Scenarios and

    Regional Monitors

  • Regional


  • TBD

  • Atelier Workshops

  • Cross-Industry

    issue workshops

July 2002

  • Global Agenda


  • Atelier


  • Post September

    11th Economic


  • Geopolitical and

    Global Economic


  • Regional Summits

  • Consult on program


  • (Atelier sessions, pre-

    summit briefing and

    Regional Monitor

    developed by

    regional teams)

Atelier Output

  • Global Agenda


  • New Proposals

  • Global Agenda


  • Geopolitical

    presentations at

    Governors’ Prep


  • The Journal of the

    World Economic


  • January Update


  • Member/Partner

    Consultation on

    Geopolitical Issues

  • Pre-Summit


  • AM02 Atelier


  • Atelier


  • Sustainable


  • Security in

    the 21st


  • Registry of




  • Consulting

  • Members/Partners on

    geopolitics and


  • Internally to create

    new Forum products

  • Projects to facilitate



  • Forum Governors’


  • Regional


  • Eurasia Summit

  • Africa Summit

  • Arab Meeting

  • Europe Summit

  • Asia Summit

  • LA Summit

  • India Meeting

  • Atelier

  • Launch

  • Concept

  • Development

AM 2001

AM 2002

AM 2003

AM 2005

AM 2004

Annual Meetings

Global agenda atelier growth opportunities
Global Agenda AtelierGrowth Opportunities

Objective 2002/2003

Continue to be a source of innovation for the Forum

  • Geopolitical ConsultationProvide members and partners the opportunity to receive individual presentations on the geopolitical and economic climate based on Atelier sessions and briefs

  • Industry Workshops and Governors’ Pre Meetings Provide an opportunity for business leaders, using the Atelier model, to systematically identify and address common, industry-specific, business challenges

  • The Global Agenda 2003Major book publication that emphasises the thought leadership of the Forum.

  • The Journal of the World Economic ForumQuarterly Journal of the Forum featuring key political, economic, and social business challenges

  • January Update Supplement and Regional Pre-Meeting BriefingsPrimers on the gravity themes of the forthcoming Annual Meeting and of Regional Summits

Atelier business model the strategic partner package
Atelier Business ModelThe Strategic Partner Package

  • Invitation to host at least one issue specific tailor-made Atelier Workshop per year

  • Invitation to one Atelier Session at the Annual Meeting

  • Invitation to two Regional Atelier Sessions at two Regional Summits per year

  • Invitation to at least one industry specific tailor-made Atelier Workshop per year

  • Receives Global Agenda Atelier Briefs

  • Offered Global Issues Overview presentation at company headquarters following Annual Meeting (presentation of Atelier Workshop outcomes) + optional presentations

Value-added engagement with the Forum via the Global Agenda Atelier for the Forum’s Strategic Partners and potential partners

Global agenda atelier communications
Global Agenda Atelier Communications

Objective 2002/2003

Capture, synthesize, and communicate knowledge developed through the Annual Meeting, Regional Summits and other Forum activities to members, partners and outside stakeholders

I. Atelier Publication

The following are options for a proposed Atelier publication strategy, expanding upon existing products and/or processes in order to increase the depth of analysis and the breadth of the Forum’s audience

  • Option One

    The Global Agenda 2003--comprehensive book on six gravity themes, one author

    per theme, and one author for each of five sub-themes under gravity themes

  • Option Two

    Global Agenda Monitor Plus--expanded version of original Global Agenda Monitor

    with two or three sub-issue authors per gravity theme

Global agenda atelier communications cont

Atelier Briefs

Authors: Atelier staff

Topics: AM and RM gravity themes

Audience: Partners and internal Forum

Events: Annual Meeting and Regional Summits

Regional Agenda Monitors

Authors: (varies) one per RM gravity theme or per scenario

Topics: RM gravity themes or scenarios

Audience: RM participants and eventually general public

Event: Regional Meetings

Global Agenda Atelier Communications, cont...

Overview of Existing Publications

Global Agenda Monitor

  • Authors: six (rapporteurs)

  • Topics: AM gravity themes

  • Audience: AM participants and eventually the general public*

  • Event: Annual Meeting

*The Global Agenda Monitor has been downloaded XXX times since YYYY.

Global agenda atelier communications cont1
Global Agenda Atelier Communications, cont...

  • Option Three

    Global Agenda Monitor with dialogue--under each gravity theme, in addition to the

    overview by a rapporteur, publish an essay on each gravity theme from a business

    participant and and NGO to create a platform for opposing viewpoints

  • Option Four

    Combine the proposed pre-Annual Meeting briefing with the Global Agenda

    Monitor. Authors would provide a briefing document to registered participants

    before the AM. The essays would then be revised based upon discussions and

    observations during the meeting and published. Essays will be longer and more

    in-depth than the Global Agenda Monitor 2002 and one or two additional authors

    will provide content for each gravity theme

Global agenda atelier communications cont2
Global Agenda Atelier Communications, cont...

II. Atelier Briefs

The knowledge created and shared during Atelier sessions at the Annual Meeting and at Regional Summits is recorded and synthesized into briefs on each gravity theme and the primary sub-issue. This information needs to be better utilized internally and developed for external distribution.

  • Member value: Place Atelier Briefs in the members area of the Forum web

    page and encourage members to download them

  • Exposure: Work with the Communications Team and Managing Directors to turn

    briefs into thematic op-eds for submittal to newspapers worldwide

Global agenda atelier communications cont3
Global Agenda Atelier Communications, cont...

Current Atelier Publication and Process

  • Global Agenda Atelier Briefs

  • Global Agenda

  • Monitor

  • Regional Agenda

  • Monitors

Proposed Atelier Publication and Process

Option One

  • January

  • Supplement

  • Global Agenda

  • Atelier Briefs

  • Global Agenda

  • Monitor Plus

  • Pre-Regional

  • Meeting Brief

  • Regional Agenda

  • Monitors

Option Two

  • January

  • Supplement

  • Global Agenda

  • Atelier Briefs

  • The Global

  • Agenda 2003

  • Pre-Regional

  • Meeting Brief

  • Regional Agenda

  • Monitors

Global agenda atelier communications cont4
Global Agenda Atelier Communications, cont...

The Global Agenda 2003

Authors: Thirty-six (1 per gravtity theme and 5 per sub-issue)

  • Topics: AM gravity themes and sub-topics under each theme

  • Audience: Global

  • Event: None

Option One

Global Agenda Monitor

Global Agenda Monitor Plus

Authors: 18 (1 per gravtity theme and 2 per sub-issue)

  • Topics: AM gravity themes and sub-topics under each theme

  • Audience: AM participants and general public

  • Event: Annual Meeting

Option Two

Global agenda atelier communications cont5
Global Agenda Atelier Communications, cont...

Global Agenda Monitor

with Dialogue

Authors: 18 (1 per gravity theme and 2 per sub-issue with 1 from a business participant and 1 from an NGO offering opposing viewpoints)

  • Topics: AM gravity themes and sub-topics under each theme

  • Audience: AM participants and general public

  • Event: Annual Meeting

Global Agenda Monitor

Option Three

Global agenda atelier publication
Global Agenda Atelier Publication

The world is becoming increasingly complex for business as trends in geopolitics and global economics create new, unforeseen pitfalls as well as opportunities. And in today’s global economy, all major companies have a substantial stake in what is happening around the world because of the likely impact on their business and on financial markets.

The problem is knowing how and having the resources to identify, contextualize, and understand just how what happens on the global stage will influence the business climate around the world. How can corporate leaders stay abreast of the latest analyses of these global trends in order to be proactive in their decision-making?

The Global Agenda 2003 will provide the only up-to-date, in-depth analysis of the primary global issues confronting business in the coming year. Through essays from the Forum’s stable of world-class experts across all sectors and from around the globe, the reader will have the timeliest, best-available information in a single volume in existence.

Global agenda atelier publication1
Global Agenda Atelier Publication

I. Publication Summary

  • Systematic, timely analysis of the global agenda based on the collective wisdom of the foremost thinkers on each topic

  • 200 - 250 page book: 6 sections, 5 chapters per section

  • A section represents a primary issue on the global agenda

  • A chapter represents a specific sub-issue related to the section

  • 6 primary authors: 1 for each overarching subject

  • 30 secondary authors: 1 for each of 5 sub-topics

  • Forward, conclusion, and editing by Professor Klaus Schwab

  • Based on Global Agenda Matrices, AM 2003 Atelier sessions, sub-issue workshops and sessions, and each author’s perspective and expertise

  • Published in April or May 2003 by a respected publishing house

Global agenda atelier publication2
Global Agenda Atelier Publication

II. Publication Purpose

  • Present a comprehensive and concrete analysis of the 2003 Global Agenda to a wider constituency/audience

  • Leverage multiple issue identification and analysis efforts of the Forum toward a common goal

  • Take full advantage of Forum constituencies before, during and after the Annual Meeting

  • In line with the Forum mission, develop a unique product that represents the global agenda-setting capability of the Forum

  • Create a tangible outcome from the Annual Meeting that captures the latest thinking from global leaders, across all sectors, on the most critical issues facing the world in 2003

  • Elevate the intellectual capital captured during the AM 2003 and other Forum activities to a higher level

Global agenda atelier publication3
Global Agenda Atelier Publication

III. Summary of Authors

  • Theme authors with global notoriety in their field among peers, colleagues and the Forum’s stakeholders

  • Geographic breakdown: 11 U.S., 8 Europe, 4 Asia, 3 Latin America, 2 Africa, 2 Middle East

  • Sector breakdown: 8 IGO/NGO; 10 academia; 12 business

  • Forum member involvement: target CEOs from strategic partners and potential strategic partners as authors

Global agenda atelier publication4
Global Agenda Atelier Publication

IV. Potential Authors - Gravity Themes

1. Governance and Leadership

  • William Gilmartin

    2. Corporate Challenges

  • Phil Watts

    3.Sustainable Development

  • Bertrand Collomb


  • Javier Solana

    5. Culture and Values

  • Bono

    6. Economic Growth

  • Supachai Panitchpakdi

Global agenda atelier publication5
Global Agenda Atelier Publication

V. Potential Authors - Sub-Issues

1. Governance and Leadership

1.1 Joseph StiglitzRe-tasking international institutions from the bottom up

1.2 Gary HamelCorporate leadership challenges and strategies in 2003

1.3 David Held Global democracy

1.4 Rudolph GiulianiLeadership in a crisis: Lessons for business

1.5 Fan GangGovernance challenges in emerging markets

2. Corporate Challenges

2.1 Laura TysonFostering internal innovation

2.2 Rahul BajajInvestor confidence in uncertain times

2.3 Rajat Gupta Managing away risk

2.4 Richard Belluzzo Keeping the faith of employees

2.5 Carlos GhosnSurviving economic recession

Global agenda atelier publication6
Global Agenda Atelier Publication

3. Sustainable Development

3.1 Olusegen ObasanjoFostering sustainable development through ICT

3.2 Naill Fitzgerald Product and supply chain development through foreign SMEs

3.3 Osvaldo SunkelMeeting local needs with foreign capital

3.4 Juan Somavia Best labor practices for foreign businesses in developing nations

3.5 Claude MartinThe business case for environmentally-friendly development

4. Security

4.1 Irene Kahn Protecting human rights

4.2 Abdel Monem Said Aly Regional conflicts and scenarios

4.3 Barbara FioritoPoverty as a driver of violent extremism

4.4 Ellen Lipson Protecting corporate assets: your facilities and employees

4.5 Azizan Zainul AbidinEnsuring business security through good corporate citizenship

Global agenda atelier publication7
Global Agenda Atelier Publication

5. Culture and Values

5.1 Gerald LevinA place for regional values in a global media marketplace

5.2 Rev. Peter Gomes Fostering virtuous behavior in tumultuous times

5.3 Ghassan SalameMaintaining religious traditions in a pluralistic world

5.4 Admed Kamal Aboulmagd Why is faith used for hate?

5.5 Marcel OspelCommon values in a culturally diverse global company

6. Economic Growth

6.1 William JoyInnovate or perish

6.2 Jagdish BhagwatiTrade reform as a tool for development

6.3 Thabo MbekiThe promise of NEPAD

6.4 Abdallah Jum’ah Foundations for economic stability and growth

6.5 Josef AckermannRestarting the flow of capital

Global agenda atelier publication8

  • Secure agreement with publisher

  • Identify publication themes

  • Receive first draft of chapters

  • Identify publication sub-issues

  • Confirm AM 2003 Atelier Sessions

  • Confirm theme and sub-issue authors

  • Authors’ final essays due to publisher

Global Agenda Atelier Publication

VI. Publication Timeline - Key Milestones

June 2002 - February 2003 (publish by May 2003)

June 2002 July 2002 August 2002 September 2002

October 2002 December 2002 January 2003 February 2003

Global agenda atelier publication9
Global Agenda Atelier Publication


All material to publisher


Content Development Methodology

KSC final contributions


Authors submit final version


Authors revise respective chapters based on discussions


Each theme author meets with and sub-issue authors meet to ensure continuity


Authors present outlines at Annual Meeting 2003 Atelier


Authors submit first draft to Global Agenda Atelier

The atelier value proposition
The Atelier Value Proposition

1. Analyzing Global Issues

2. Assessing Business Challenges

3. Confronting Business Risks and Opportunities

The atelier value proposition1
The Atelier Value Proposition

1. Analyzing global issues

  • Developing a clear understanding of particular economic, political, social and environmental trends shaping the global agenda

  • Identifying key drivers

  • Developing plausible scenarios

  • Communicating results

The atelier value proposition2
The Atelier Value Proposition

2. Assessing Business Challenges

  • Analyzing and adapting information acquired at AM and Regional Atelier Workshops, Stand-Alone Workshops, as well as other relevant information, with particular focus on business challenges

  • Contextualizing and assessing the impact of global trends on the business environment

The atelier value proposition3
The Atelier Value Proposition

3. Confronting Business Risks and Opportunities

  • Concentrating on issues outside the immediate purview of business and bringing them into focus

  • Communicating results to Partners and Members through global agenda presentations, issue- and industry-specific presentations, etc

  • Facilitating discussion between diverse actors on business-driven solutions to global problems

Security and geo politics
Security and Geo-Politics

Collective Strategy Development

Update and information

Issue Identification and Analysis

Communication and Advocacy

The Tools of Conflict Analysis

The Tools of Conflict Resolution

The war on Terrorism

Transatlantic Relations


Middle East theatre

The role of business in conflict

Plenary by players

Arab-Israeli conflict

The emergence of China

Conflict resolution and negotiation

Great Lakes


Plenary on outcomes

Post conflict reconstruction

WMD proliferation

Soft drivers

Corporate challenges
Corporate Challenges

Governance and Responsibility

Strategy and Planning

Marketing and Service

Operations and Technology

Research and Development

Organization and Human resources

Socially Responsible Investing

Socially Responsible Investing

Socially Responsible Investing

Socially Responsible Investing

Socially Responsible Investing

Employee Retention

Corporate Govern.





CEO remuneration






cross-cultural comm.

Customer Behaviour

Customer Behaviour

Customer Behaviour

Customer Behaviour

Customer Behaviour

Customer Behaviour







Sustainable development
Sustainable Development

Poverty eradication





Socially Responsible Investing

Socially Responsible Investing

Socially Responsible Investing

Climate Change

HIV/AIDS infec. Dis.

Corporate Govern.










Customer Behaviour


Customer Behaviour

Customer Behaviour

Customer Behaviour