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Company & Vision - PowerPoint PPT Presentation


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Company & Vision Fabrica Co.,Ltd Leading Innovator in technology for the better life Specialized in R&D, quality improvement Vision Technology & Innovation bring better life Current Customer Problems Short life time filter  high filter changing rate Non-Sterilisable

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Presentation Transcript
company vision
Company & Vision
  • Fabrica Co.,Ltd
    • Leading Innovator in technology for the better life
    • Specialized in R&D, quality improvement
  • Vision
    • Technology & Innovation bring better life
current customer problems
Current Customer Problems
  • Short life time filter  high filter changing rate
  • Non-Sterilisable
  • Long production time

These problem lead to

“HIGH COST , LOW EFFICIENCY”

properties
Properties
  • high temperature strength.
  • superior thermal shock resistance
  • Chemical erosive resistance
  • excellent wear resistance     
  • good fracture toughness         
  • mechanical fatigue and creep resistance
  • good oxidation resistance
technology
Technology

Silicon nitride nanofilter is produced by

Electrospinning process.

strategic marketing
SEGMENTATION : Industrial DemographicsStrategic Marketing
  • Automobile Industry
  • Petrochemical Industry
  • Laboratory Equipment Manufacturer
  • Chemical Industry
  • Home Appliance Industry
strategic marketing9
TARGET : Primary TargetStrategic Marketing
  • Automobile Industry
  • Petrochemical Industry
  • Home Appliance Industry

TARGET : Secondary Target

  • Chemical Industry
  • Laboratory Equipment Manufacturer
strategic marketing10
Positioning : Strategic Marketing

An erosive resistant industrial filter that helps you improve cost structure and productivity

tactical marketing
Tactical marketing
  • Product
    • Core benefits: Economy, Efficiency & Convenience
    • Product Form: Filter sheet, as a raw material for industrial customer
    • Augmented benefits: 5 times usage expectancy more than normal filter
  • Price
    • Value Pricing: 300% above normal filters
tactical marketing12
Place : Tactical Marketing

Direct Sales Engineer : Key account base

Communication :

  • Advertising: Industry Newsletter , MTEC Magazine, Mechanical
  • Public Relation: Press Tour
  • Direct Marketing: Direct Sale Force
  • Event Marketing: User Seminar, Sponsorship