Chapter 16- Methods of Persuasion. 2. Building Credibility. Factors of CredibilityTypes of CredibilityEnhancing Your CredibilityExplain your CompetenceEstablish Common Ground with Audience. Chapter 16- Methods of Persuasion. 3. Factors of Credibility. Competence- how an audience regards a speaker\'s intelligence, expertise, and knowledge of the subject.Character- how an audience regards a speaker\'s sincerity, trustworthiness, and concern for the well-being of the audience.Remember that cred24
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