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The Retract – A – Lock Agenda Market Analysis Introducing the Retract-A-Lock - Its features and price Competitive Analysis Marketing Strategy Forecasted Earnings for First Year Conclusion Our Targeted Market Immediate Market Secondary Market Undergraduates in Singapore

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Presentation Transcript
slide1

The

Retract – A – Lock

agenda
Agenda
  • Market Analysis
  • Introducing the Retract-A-Lock

- Its features and price

  • Competitive Analysis
  • Marketing Strategy
  • Forecasted Earnings for First Year
  • Conclusion
slide3

Our Targeted Market

Immediate Market

Secondary Market

  • Undergraduates in Singapore
  • Tertiary students in private
  • institutions
  • Electronic retailers
  • all laptop users in Singapore
slide4

Market Analysis: Why the Need?

Rising number of Laptop Users

Increase in Laptop thefts

- SMU average of 1 per week

slide5

92%

21%

83%

78%

slide6

Its Benefits & Attributes

According to our survey…

Light Cheap Sturdy Small Durable

slide9

Main features of the Retract-a-Lock

  • The Laptop Lock
  • The Retractable Reel
  • The Cable
slide13

Spring

The Mechanism of the Retractable Reel

Simplified figure of the Retractable Reel

slide15

The Pricing

1.8m Steel cable wire encased by PVC coat (1m = $1) $1.80

Retraction reel:

Strong spring $1.05 Plastic casing of retraction reel $0.50

Laptop lock :

Small round hoop to attach to lock $0.20 Steel material $0.50 Manufacturing costs $3.00

________________________________________________________________

Total estimated cost of Retract-A-Lock $7.05

Expected Retail Price $15.00

________________________________________________________________

Profit per Retract-A-Lock sold $7.95

*Based on Estimated Costs we found

slide16

The Competitive Analysis

  • Our Competitive Advantages
  • Lower Retail Price than Market
  • Lighter
  • More compact

Our Competitive Disadvantages

- Similar Loop/weakness

slide17

Our Marketing Strategies

Immediate Market

Secondary Market

  • Collaborating with School
  • Vendors
  • - Using Students as Sales Persons

- Direct Marketing