1 / 36

Usabilidade

Usabilidade. Competitividade e Inovação. Agenda. Definição Valor Testemunhos Métodos e técnicas Padrões No mundo… no Brasil Em Pernambuco. Usabilidade.

jackson-gonzalez
Download Presentation

Usabilidade

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Usabilidade Competitividade e Inovação

  2. Agenda • Definição • Valor • Testemunhos • Métodos e técnicas • Padrões • No mundo… no Brasil • Em Pernambuco

  3. Usabilidade • "Usability is the measure of the quality of a user's experience when interacting with a product or system — whether a Web site, a software application, mobile technology, or any user-operated device.” • Usability.gov

  4. Ciclos de usabilidade • "Usability is an approach to product development that incorporates direct user feedback throughout the development cycle in order to reduce costs and create products and tools that meet user needs.” UPA

  5. Ciclos de usabilidade

  6. Usabilidade e estratégia

  7. Usabilidade Valor

  8. Mais funcionalidades = Mais Valor Less is more

  9. Mais complexidade = Mais Valor Simplicity is the killer application

  10. Usuários vão logo perceber o valor Value must be clearly communicated in the context of the need

  11. Se é valor para mim, o é para todos User resaerch is required to understand your user

  12. Valor é diferente para cada pessoa Value is the same for everyone. Easy customization and personalization is the future

  13. Entregar valor é problema do pessoal de marketing User-centered design allows the team to work

  14. Usabilidade Testemunhos

  15. Increased Productivity • “The average mid–sized company could gain $5 million per year in employee productivity by improving its intranet design to the top quartile level of a cross–company intranet usability study. The return on investment? One thousand percent or more.” • Nielsen (2002)

  16. Overall Value • “I estimate that spending about 10% of a project’s budget on usability activities doubles usability.” • Nielsen,2003

  17. ROI • About IBM…“The company said in the month after the February 1999 relaunch that traffic to the Shop IBM online store increased 120 percent, and sales went up 400 percent.” • Battey (1999)

  18. Melhor usabilidade Ganhar um dia de treinamento Economia: R$ 4.270,00 Aumento de produtividade de 10 %, Ganho no ano: R$ 156.000,00 Exemplo – Sistema ER Usuários: 100 Salário: R$ 1.200,00 Custo trabalhista ano: R$ 1.560.000 + impostos Impacto financeiro Usa por 1/3 do tempo R$ 520.000,00 Exemplo ROI Fonte: Nielsen, 1993

  19. Increased Sales • “One study estimated that improving the customer experience increases the number of buyers by 40% and increases the order size by 10%.” • Creative Good (2000)

  20. Increased Web Site Traffic • “A bad design can cost a Web site 40 percent of repeat traffic. A good design can keep them coming back. A few tests can make the difference.” • Kalin (1999)

  21. Decreased Cost • “The average UI has some 40 flaws. Correcting the easiest 20 of these yields an average improvement in usability of 50%. The big win, however, occurs when usability is factored in from the beginning. This can yield efficiency improvements of over 700%.” • Landaer (1995)

  22. Tremendous Saving • Sun Microsystems has shown how spending about $20,000 could yield a savings of $152 million dollars. Each and every dollar invested could return $7,500 in savings.” • Rhodes (2002)

  23. Engenharia de Usabilidade Métodos e Técnicas

  24. "Usability is a quality attribute that assesses how easy user interfaces are to use. The word 'usability' also refers to methods for improving ease-of-use during the design process.” • Jakob Nielsen, Usability 101

  25. Prototipagem

  26. Padrões Industriais Reconhecimento da Industria

  27. Qualidade: ISO 9126

  28. ISO 13407

  29. Usabilidade na Industria Consulting e Indoor

  30. EUA CE Austrália

  31. Brasil

  32. Usabilidade no Cin em PE Porto Digital

  33. Convênio de Cooperação • Disseminar a cultura de usabilidade • Criar trabalho na área de usabilidade • Levar processos em empresas de TI em PE

  34. Obrigado • Centro de Informática – UFPE • Alex Sandro Gomes • asg@cin.ufpe.br • www.cin.ufpe.br/~asg

More Related