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For more course tutorials visit\nwww.tutorialrank.com\nSelect an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

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mkt 421 education on your terms tutorialrank com 1

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 1 Discussion Question 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

mkt 421 education on your terms tutorialrank com 2

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Final Exam Guide

For more course tutorials visit

www.tutorialrank.com

1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:

Sales management communications.

Integrated promotional marketing.

Sales promotion communications.

Integrated marketing communications.

2

mkt 421 education on your terms tutorialrank com 3

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 1 Discussion Question 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

mkt 421 education on your terms tutorialrank com 4

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 1 Discussion Question 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

mkt 421 education on your terms tutorialrank com 5

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 1 Individual Assignment Defining Marketing (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Resource: University Library

Write a 700- to 1,050-word paper in which you define marketing.

Include in your paper your personal definition of marketing and

definitions from two different sources. Based on these definitions,

explain the importance of marketing in organizational success.

Provide at least three examples from the business world to

support your explanation. Properly cite sources used in the

paper.

mkt 421 education on your terms tutorialrank com 6

MKT 421 Education on your terms-tutorialrank.com

  • MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)
  • For more course tutorials visit
  • www.tutorialrank.com
  • This tutorial contains 2 different papers
  • Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
  • Identify a brand about which you are passionate.
  • Explain a minimum of three reasons why you are passionate about this brand.
  • Respond to the following questions:
    • Is the company successful in building loyal customer relationships across different groups?
    • Why or why not?
mkt 421 education on your terms tutorialrank com 7

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 2 Discussion Question 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

mkt 421 education on your terms tutorialrank com 8

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 2 Discussion Question 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

mkt 421 education on your terms tutorialrank com 9

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 2 Individual Assignment Marketing Mix (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Resources: University Library, Internet

Write a 1,400- to 1,750-word paper in which you describe the

elements of the marketing mix (product, place, price, and

promotion). In addition, select an organization with which you are

familiar and describe how each one of the four elements of the

marketing mix affects the development of the organization’s

marketing strategy and tactics. Describe how each element is

implemented. Specifically identify your selected organization and

the industry in which it exists.

mkt 421 education on your terms tutorialrank com 10

MKT 421 Education on your terms-tutorialrank.com

  • MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT)
  • For more course tutorials visit
  • www.tutorialrank.com
  • This Tutorial contains 2 Different PPT
  • Select a company currently experiencing marketing changes.Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:
  • Each of the four P's should be addressed on its own slide.
  • The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
  • Use the Wall Street Journal database in the University Library to facilitate your research of the company.
mkt 421 education on your terms tutorialrank com 11

MKT 421 Education on your terms-tutorialrank.com

  • MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers)
  • For more course tutorials visit
  • www.tutorialrank.com
  • This Tutorial contains 2 Different PPT
  • Write a 750- to 1000-word paper that does the following:
  • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch
  • Identifies 3 to 4 companies you want to work for, and an explanation as to why
  • Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision
  • Format your paper consistent with APA guidelines.
mkt 421 education on your terms tutorialrank com 12

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Resources: University Library, Internet

Create a new product or service for an existing organization. This

product or service will be the basis for your Marketing Plan

Paper. Obtain your instructor’s approval of your product or

service before beginning this project.

Write a 1,400- to 1,750-word paper to include the following:

An overview of the existing organization·

A description of the new product or service·

mkt 421 education on your terms tutorialrank com 13

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 3 Discussion Question 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

mkt 421 education on your terms tutorialrank com 14

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 4 Discussion Question 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

mkt 421 education on your terms tutorialrank com 15

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 3 Individual Assignment Marketing Research Paper (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Resources: University Library, Kudler Fine Foods Virtual

Organization

Use the Virtual Organization link on the student website to

access additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the

importance of marketing research in the development of Kudler

Fine Food’s marketing strategy and tactics, and identify the areas

where additional market research is needed. Analyze the

mkt 421 education on your terms tutorialrank com 16

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)

For more course tutorials visit

www.tutorialrank.com

This tutorial contains 2 different papers

Review "perceptual mapping" located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.

Select two key variables that segment the competition.

mkt 421 education on your terms tutorialrank com 17

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Resources: University Library, Internet

Use the product or service you selected for your Marketing Plan:

Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the

following:

Identify the segmentation criteria that will affect your target·

market selection. Identify your target market.

Describe the organizational buyers and consumers of your·

mkt 421 education on your terms tutorialrank com 18

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 3 Team Strategy and Positioning Analysis Part 1 (2 Papers)

For more course tutorials visit

www.tutorialrank.com

This Tutorial contains 2 Papers

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project.

Complete the following assignment using the "Strategy and Positioning Analysis" template.

Develop a 2,100-word analysis explaining the following headings:

• Describe the organization's background, industry, and product or service.

• Describe, in detail, the product or service.

mkt 421 education on your terms tutorialrank com 19

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 4 Discussion Question 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

mkt 421 education on your terms tutorialrank com 20

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 4 Discussion Question 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

mkt 421 education on your terms tutorialrank com 21

MKT 421 Education on your terms-tutorialrank.com

  • MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers)
  • For more course tutorials visit
  • www.tutorialrank.com
  • This Tutorial contains 2 Different Papers
  • Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:
  • A description of blue ocean strategy and its importance
  • A product or service that might be considered a blue ocean move and why
  • An alternative red ocean move for the same product or service along with the pros and cons of that strategy
mkt 421 education on your terms tutorialrank com 22

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Resources: Using Perceptual Maps in Marketing simulation

Complete the simulation, Using Perceptual Maps in Marketing,

located on the student website.

Write a 1,050- to 1,450-word summary in which you address the

following:

For each of the three major phases in the simulation, describe

The situation·

mkt 421 education on your terms tutorialrank com 23

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 5 Discussion Question 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.

mkt 421 education on your terms tutorialrank com 24

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 4 Team Strategy and Positioning Analysis Part 2 (2 Papers)

For more course tutorials visit

www.tutorialrank.com

This Tutorial contains 2 Papers

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

Develop a 1,750-2000-word analysis that includes:

• Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle

• Explain how the packaging you will use for your product or service will add value.

mkt 421 education on your terms tutorialrank com 25

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 5 Discussion Question 1 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.

mkt 421 education on your terms tutorialrank com 26

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 5 Discussion Question 2 (UOP Course)

For more course tutorials visit

www.tutorialrank.com

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

mkt 421 education on your terms tutorialrank com 27

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 5 Individual Assignment Environmental Factors (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Resources: University Library, Internet

Select an organization with which you are familiar that conducts

both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the

environmental factors that affect global and domestic marketing

decisions. Address the following as they relate to the

organization’s marketing decisions:

mkt 421 education on your terms tutorialrank com 28

MKT 421 Education on your terms-tutorialrank.com

MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation (UOP Course)

For more course tutorials visit

www.tutorialrank.com

Resources: University Library, Internet

Select an organization with which you are familiar that conducts

both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the

environmental factors that affect global and domestic marketing

decisions. Address the following as they relate to the

organization’s marketing decisions: