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Understanding Mobile News Audience: Insights from Survey Results

Join our webinar to explore the latest survey findings on mobile news audience behavior, trends, and content preferences. Discover key takeaways to grow your audience, enhance content preferences, and improve revenue strategies.

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Understanding Mobile News Audience: Insights from Survey Results

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  1. THE MIND OF THE MOBILE NEWS AUDIENCE FEBRUARY 2014

  2. AGENDA WEBINAR DETAILS METHODOLOGYSURVEY RESULTS Q&A

  3. TODAY’S SPEAKERS JOSH ANDERSON DIRECTOR OF ENGINEERING janderson@stepleaderdigital.com MATTHEW DAVIS DIRECTOR OF PRODUCT MARKETING mdavis@stepleaderdigital.com

  4. WEBINAR DETAILS ~30 MINUTES PPT AVAILABLE AFTERWARDS TO ASK A QUESTION…

  5. methodology

  6. methodology JULY 2013 | 1,100 RESPONSES DEC 2013 | 1,000 RESPONSES ONLINE QUESTIONNAIRE 7 DAYS 18-100 AGE RANGE US CITIZENS ONLY

  7. behavior trends

  8. content preferences

  9. money

  10. demographics

  11. 86% 86% 77% 71% 66% 64%

  12. KEY TAKEAWAYS GROWING AUDIENCECONTENT PREFERENCESMAKING BETTER MONEY Image via Flickr, Juan Tello

  13. Q & A JOSH ANDERSON DIRECTOR OF ENGINEERING janderson@stepleaderdigital.com MATTHEW DAVIS DIRECTOR OF PRODUCT MARKETING mdavis@stepleaderdigital.com

  14. thank you

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