Persuasive Research Writing. The Basic Principles of Persuasive Writing. Persuasive writing is writing that sets out to influence or change an audience's thoughts or actions by being for or against something. How are you persuaded? .
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Persuasive writing is writing that sets out to influence or change an audience's thoughts or actions by being for or against something.
1. by appealing to their reason
2. by appealing to their emotions (ethos)
3. by the appeal of our good character
1. Do I have enough evidence? (Is it sufficient?)
2. Will my audience believe my evidence? (Is it trustworthy?)
3. What are the assumptions built into my argument, and are
those assumptions fair? (Is it verifiable?)
4. Does my conclusion follow logically from the claims I make?
* you need to offer evidence in support of your claims
* it may be impossible to prove a cause-effect link between
my father's smoking and his declining health