“the way we operate”

1. Strategy “the way we think and plan” Processes Systems “the way we operate” “the way we connect” Excellence People “the way we lead” Confirm the environment Fig. 1-1 Internal Environment

2. CEO Functional Manager Functional Manager Functional Manager Staff Staff Staff Staff Staff Staff Staff Staff Staff Fig. 1-2 Functional Organization

3. Staff Staff Staff Staff Staff Staff Fig. 1-2 Functional Organization

4. CEO Functional Manager Functional Manager Functional Manager Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Project Manager Fig. 1-3 Matrix Organization

5. CEO Functional Manager Functional Manager Functional Manager Functional Manager Project Manager Project Manager Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Project Manager Staff Staff Fig. 1-4 Composite Organization

6. Where does your Organization fit? Perhaps nowhere? Work Hard/ Play Hard Tough Guy/ Macho Fast Feedback Speed Bet-Your- Company Slow Process Low High Degree of Risk Figure 1-5. Deal and Kennedy 2 x 2 Cultural Matrix

7. The Macro Environment Stakeholders Regulations Suppliers Media Customers Your Organization Government Community Economy Competitors Technology Figure 1-6 Concentric Circles

8. High A F B A: Jim Barnes B: John Heibel C: Tony Hite D: Todd Roberts E: Brad Rothberg F: Jim Hickey G: Randy Bayer H: Tony Sparks I: Steve Lane J: Greg Franz K: Franklyn Harr Keep Satisfied Manage Closely H K I C Power E G Monitor (Minimum Effort) Keep Informed D J Low Interest High Low Figure J-1 Power/Interest Grid with Stakeholders

9. Figure J-2 Stakeholders Analysis Matrix

10. Figure K-1, Four Phased Survey Approach

11. Internal Assessment: Organizational assets, resources, people, culture, systems, partnerships, suppliers, . . . External Assessment: Marketplace, competitor’s, social trends, technology, regulatory environment, economic cycles . Figure M-1, SWOT Matrix

12. Figure M-2, Processes

13. Figure N-1, Gap Analysis Matrix