ADMN 205 – Experiencing Research

1. ADMN 205 – Experiencing Research Thursday, October 3, 2013

2. What research should each of you do for your project? Situation – Organizational materials, maybe, analysis of media coverage, interview with manager Objectives – You must know the organization’s Mission Statement to know that you are proposing something they want/need Audience – statistical information, informal survey, interview Strategy – Test your key message! Each of you should do focus test or survey research to test and evaluate your key message and to support your argument that it will be effective Tactics – use your knowledge Calendar – relevant dates, informal survey Budget – pricing information for materials Evaluation – see Evaluation lecture

3. What kind of research do you need to do to write your SITUATION section • The organization’s Mission Statement • History, background, challenges, competition • Helps you develop a project that is relevant and helpful to the organization • Secondary research • Organizational materials • Library and Online databases • World Wide Web • Primary research • Content analysis • Interviews

4. SITUATIONEvery one of your projects should include the Mission Statement, or something close, quoted from the organization’s literature (probably their website) “

5. Shannon’s PlanSITUATION The Mission of First Nations University is “to enhance the quality of life, and to preserve, protect and interpret the history, language, culture and artistic heritage of First Nations.” My Strategic Communication Plan will help you achieve these objectives by recruiting new faculty members to do research and teach at FNUniv. These new faculty will conduct research that will “preserve, protect and interpret the history, language, culture and artistic heritage of First Nations.” So my campaign will assist you to achieve your organizational objective, as stated in your Mission Statement.

6. Content Analysis

7. Informal Surveys

8. Informal Survey Exercise • Ask 5 people (from different rows): • How many hours do you spend exercising each week? • Calculate the average • Report to class • How can I include this in my project?

9. Shannon’s PlanAUDIENCE The primary audience of my strategic communication plan (which has the objective of recruiting new faculty members to teach and do research at the First Nations University) is • First Nations/Aboriginal academics/scholars from other Canadian universities Rationale – This target audience has the most potential to contribute to FNUniv’s efforts to achieve its mission of being a post-secondary institution that will will “preserve, protect and interpret the history, language, culture and artistic heritage of First Nations.” From my research, I found that in Canada, there are 84 First Nations/Aboriginal academics/scholars teaching at other universities. They are my total target audience. In order to understand what will motivate them to consider taking a position at FNUniv, I decided to do an informal survey of current FNUniv faculty members who were hired in the last five years. I interviewed 11 FNUniv faculty members. I did the survey face-to-face in a coffee shop near campus. The survey questionnaire is included in my Appendices. The findings of my survey are that current FNUniv faculty applied to teach at FNUniv for these reasons:: • First Nations University is Indian-controlled • Opportunity to work with other First Nations scholars • First Nations University has a federation agreement with the University of Regina, so has the benefits of a larger university

10. Shannon’s PlanAUDIENCE (continued) These findings will be reflected in the development of the key message, that will be used in advertisements. A draft ad is included in the Appendices.

11. Hiring: Two faculty position at First Nations University of Canada • First Nations University is hiring two faculty positions—one in educat5ion and one in business. Preference will be given to First Nations/Aboriginal candidates • First Nations University is Indian-controlled • You will have the opportunity to work with other First Nations scholars • First Nations University is federated with the University of Regina DRAFT AD

12. Informal Survey • When you are doing informal research related to your project, what question do you want to ask? • Every project should have some evidence gathered from informal surveys • Informal surveys can make you look smart (credible) and provides evidence that there is a need for your campaign • Make sure you tell the reader how you did the research and what the results were.

13. Quantitative Research

14. Formal Surveys Random sample Appropriate sample size

15. Random Sample Exercise • Number off 1 – 3 • Pick a number • What is the country where you are a citizen?

16. Random Samples • Everyone had the same chance of being picked…so it was random • What about our sample size?

17. Mailed/Emailed surveys

18. UR Survey – Degrees Alumni Magazine Browse magazine

19. Quantitative Research The easiest way to get quantitative research results is to let someone else do it for you. What is this kind of research called?

20. QuantitativeSecondaryResearch

21. Canada Watch video Statistics Canada

22. China National Bureau of Statistics of China

23. University of Regina Office of Resource Planning