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Tesla Motors Investor Presentation. Jeff Evanson – VP Investor Relations. Forward Looking Statements.

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Tesla Motors Investor Presentation

Jeff Evanson – VP Investor Relations

forward looking statements
Forward Looking Statements

Certain statements in this presentation, including statements relating to the ongoing development, quality improvements, production, supply chain, demand for and delivery expectations of Model S; the ability to achieve revenue and gross margin targets; and the ability of Tesla to execute on its new interactive retail strategy, future store, service center and Supercharger network opening and expansion plans; and statements regarding future vehicles such as right hand drive Model S, Model X and Gen III are “forward-looking statements” that are subject to risks and uncertainties. These forward-looking statements are based on management’s current expectations, and as a result of certain risks and uncertainties, actual results may differ materially from those projected. You should not rely upon forward-looking statements as predictions of future events. Although Tesla believes that the expectations reflected in the forward-looking statements are reasonable, Tesla cannot guarantee that the future results, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur.

The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: delays in the ramping of production and delivery of Model S, including the ability of suppliers to supply parts at desired quality levels and quantities, market acceptance of electric vehicles in general and new Tesla vehicle models, specifically Model S and Model X; Tesla’s ability to control the costs associated with our business; Tesla’s ability to execute on its plans for its interactive retail strategy and for new store, service center and Supercharger openings as well as the risks and uncertainties identified under the section captioned “Risk Factors” in our quarterly report on Form 10-Q filed with the SEC on August 9, 2013. Except as required by law, Tesla disclaims any obligation to update information contained in these forward-looking statements.

foundation for continued success
Foundation for Continued Success

$746 Million in Cash*

* Cash & cash equivalents as of 6/30/13

model s most awarded car of 2013
Model S – Most Awarded Car of 2013

“Better than anything we’ve ever tested”

“99 out of 100 points”

significantly expanding the market
Significantly Expanding the Market
  • * U.S. federal tax credit is $7500 ** After fuel savings
safest car ever tested by nhtsa
Safest Car Ever Tested by NHTSA

5 Star Across the Board NHTSA Safety Rating

Overall Rating

Frontal Crash

Side Crash


demand exceeding production
Demand Exceeding Production
  • U.S. demand 20,000 per year
  • Global demand 40,000+ per year
  • by late 2014
  • Tesla owners are our best salespeople
market share leader large luxury
Market Share Leader – Large Luxury

U.S. Unit Sales

CYTD through June 2013

Tesla Outsells Most Large Luxury Vehicles in U.S.

Approx. 10% Market Share

  • Source: Company reports
range cost leader
Range & Cost Leader

Range Leader (miles/charge; EPA 5-cycle test)

Over 140 Patents Awarded

Over 240 Patents Pending

Cost Leader (battery pack cost – $/kWh)


[1] Cost Survey: Roland Berger Study LiB Value Chain and Cost

Model (March 2011)

[2] Tesla Model S – Projected cost not disclosed. Includes all cells, electronics, packaging and labor costs

tesla powertrain end to end innovation
Tesla Powertrain – End-to-End Innovation

Integration Value: A System that is Greater than Sum-of-the-Parts

“18650” Cells

Battery Pack


Gear Box

Power Electronics

End-to-End Intellectual Property

  • Unique Chemistry
  • Proprietary Cathode Geometry
  • Automotive-Grade Construction
  • Passive Safety Features
  • High Energy Density
  • Active Cooling
  • Charge Balancing
  • Active Safety Features
  • MfgTrade Secrets
  • Proprietary Design
  • Up to 18,000 RPM
  • No Shifting
  • Smooth & Reliable
  • In House Mfg
  • Power Mgmt Software
  • Thermal MgmtSoftware
  • Charge MgmtSoftware
  • Flux Phasing & Mgmt
  • 2-Way Inverter
  • On Board Charger
  • Compact Design
  • Instant Peak Torque
  • AC Induction Motor
  • No Rare Earth Metals
  • 87% Avg Efficiency
  • In House Mfg
retail expansion plan
Retail Expansion Plan


North America


service center expansion plan
Service Center Expansion Plan

North America



nationwide supercharger network
Nationwide Supercharger Network

Current Installations

2013/14 Projection

2015 Projection

Fast Charge Capability

(up to 150 miles in 20 minutes)

Sustainable & Convenient


model x a new vehicle category
Model X – A New Vehicle Category

Falcon Wing Doors Deployed

unit growth roadmap
Unit Growth Roadmap

60 kWh



Right Hand Drive Model S

Model X


Generation Platform

Store, Service Center, and Supercharger Network Expansion

21,000 deliveries

Next Vehicle

(Model X)

Higher Volume at

Lower Price Point