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A-1, Community Centre, Naraina Industrial Area Phase II, New Delhi-28 Web: http://www.keegad.com

Presentation by… Prasanta K. Ghosh, PhD. KEE GAD Biogen Pvt. Ltd., New Delhi a research based biotech company…. Health and well-being workshop: Indian Diagnostic Industry. A-1, Community Centre, Naraina Industrial Area Phase II, New Delhi-28 Web: http://www.keegad.com

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A-1, Community Centre, Naraina Industrial Area Phase II, New Delhi-28 Web: http://www.keegad.com

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  1. Presentation by… Prasanta K. Ghosh, PhD KEE GAD Biogen Pvt. Ltd., New Delhi a research based biotech company…. Health and well-being workshop: Indian Diagnostic Industry A-1, Community Centre, Naraina Industrial Area Phase II, New Delhi-28 Web: http://www.keegad.com E-mail: pkghosh@keepharma.com Monday, September 26, 2011 The Leela Palace Hotel, Chanakyapuri Lecture delivered on request of CII, New Delhi

  2. INDIAN DIAGNOSTIC INDUSTRY (Source : Biospecturum March 2008) Total World Market: 2010- USD 30,600 million Total Indian Market: 2010- USD 595 million (1.9% of Global market) Indian market growing at: 15-18% per year

  3. MAIN INDIAN PLAYERS IN DIAGNOSTIC BUSINESS

  4. Indian Market Growth Drivers • Rising number of middle class people • Health consciousness increasing • Health infrastructure (beds, physicians, nurses) increasing • Presently > 280,000 P. labs, >11000 Hosp. lab and >15 Chain labs • Medical tourism increasing for cost advantage in treatment • Rise in some disease burden due to sedentary habits • Health consciousness increasing in rural areas

  5. BIOCHEMISTRY IMMUNOLOGY

  6. INDIAN BIOCHEMISTRY MARKET: 2010 Market Segments Million USD ______________________________________________ Total market size: 220 Size of the Instrument market: 80 Total Size of Reagent market: 140 Open System reagents: 110 Closed System reagents: 30 (Source : Our Estimate)

  7. INDIAN IMMUNOLOGY MARKET SEGMENTS: 2010 Market Segments Million USD ______________________________________________ TOTAL MARKET SIZE: 145 ELISA MARKET: 75 FLOWTHROUGH IMMUNOCHROMATOGRPAHY/ 70 AND OTHERS (Source : Our Estimate)

  8. KEE GAD’S BIOCHEMISTRY REAGENTS

  9. KEE GAD’S RAPID DIAGNOSTIC PRODUCT RANGE

  10. SWOT ANALYSIS FOR BIOCHEMISTRY & IMMUNOLOGY PRODUCTS: NEW ENTRANTS STRENGTHS Indigenous manufacture, economies of scale, customised offerings, better product support, wide range THREATS Competitors with wider product offerings, Product Pricing, market perception of quality for imported products OPPORTUNITIES High Growth rate Increasing demand NEW ENTRANTS WEAKNESS New entrant’s risks, No first mover advantage, In-house inexperience, to face matured market competition

  11. THANK YOU

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