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“超级盛惠 · 一触即发”经销商闭店活动（华中小区）项目总结

“超级盛惠 · 一触即发”经销商闭店活动（华中小区）项目总结 "Most Preferential Policies, on the Verge of Breaking out" Audi Dealer Close-up Sale Project Summary (Central China Region) 广东竞合 Guangdong TnZ Group 2013.12.8. 二、活动内容 Project Content. 四、致谢 Acknowledgement. 三、活动效果 Project effect.

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“超级盛惠 · 一触即发”经销商闭店活动（华中小区）项目总结

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  1. “超级盛惠·一触即发”经销商闭店活动（华中小区）项目总结“超级盛惠·一触即发”经销商闭店活动（华中小区）项目总结 "Most Preferential Policies, on the Verge of Breaking out" Audi Dealer Close-up Sale Project Summary (Central China Region) 广东竞合 Guangdong TnZ Group 2013.12.8

  2. 二、活动内容Project Content 四、致谢Acknowledgement 三、活动效果Project effect 一、项目回顾 Project Review 目录Catalogue 2

  3. 项目回顾 • 活动目的：精准锁定目标用户群，通过线上引流帮助经销商有效集客，促进展厅的销售成交。 • 活动主题：“超级盛惠·一触即发” • 活动副标题：奥迪25周年限量抢购会（副标题可由各经销店按需求修改） • 活动时间：2013年11月15日-12月8日 • 活动地点：华中小区湖北省，江西省 • 活动对象：奥迪车主、意向客户 • 活动人数：共60人/场共计13场(活动人数可自行增加) • 活动构成：前期宣传、经销商闭店团购、秒杀等促销活动 • 活动车型：各系车型

  4. Project Review • Objective: target potential users, through online propagation to help dealers to collect customers, and thus increase sales • Theme: “Most Preferential Price, on the Verge of Breaking out” Audi 25th car buying spree • Subtitle: Audi 25 anniversary limit volume for rush purchasing(to be adjusted by dealer) • Time: Nov. 15 to Dec. 8 , 2013 • Place: Hubei, Jiangxi provinces of central China region • Object: Audi owners, potential customers and media reporters, • Guests number： 60 people per event (to be adjusted by dealer) • Content: prophase propagation, group buy at dealer showroom, flash sales • Vehicle: all series

  5. 整体活动运营规划 执行规划 华中小区经销商闭店活动共分三条线进行，武汉市一条线，湖北其他城市一条线，江西省一条线，共分为13场进行，每个经销商1场。 湖 北 省 A线 华星汉迪-湖北鼎杰-湖北奥泽-湖北中基-武汉恒信 B线 黄石恒信奥龙—襄阳东富—十堰恒信奥龙—宜昌奥龙 湖 北 省 C线 赣州华宏-上饶欧亚-江西欧亚-江西德奥 江 西省

  6. Event Operating Planning Three routes will be going on in Central China region, Wuhan as the first route, the other cities of Hubei as the second route, and Jiangxi as the third route. There are total 14 events, each dealer one event. A route Hubei Wuhan HuaxinHandi-Wuhan Hengxin-Hubei Dingjie-Hubei Ao'ze-Hubei Zhongji B route Operating planning HuangshiHengxinAo'long-XiangyangDongfu-ShiyanHenxinAo'long-YichangAo'long Jiangxi C route Jiangxi Deao-Jiangxi Ouya-Jiangxi Hongao-GanzhouHuahong-ShangraoOuya

  7. 一、项目回顾 Project Review 四、致谢Acknowledgement 三、活动效果Project effect 二、活动内容Project Content 目录Catalogue 2

  8. 武汉线-华星汉迪11月15日 Wuhan line-Huaxing handi station Nov.15 嘉宾Guest:52 订单Order: 4 34 10/05/12

  9. 华星汉迪站 活动流程 39 10/05/12

  10. Huaxinghandi stationActivity Flow 39 10/05/12

  11. 华星汉迪站Huaxinghandi station>>>前期准备Preparation • 搭建准备 construction preparation • 搭建准备construction preparation • 搭建准备construction preparation • 搭建准备construction preparation

  12. 华星汉迪站 Huaxinghandi station>>>前期准备Preparation • 搭建准备construction preparation • 搭建准备construction preparation • 搭建准备construction preparation • 搭建准备construction preparation

  13. 华星汉迪站 Huaxinghandi station>>>物料准备Materials preparation • 签到表reception sheet • 手环bracelet • 绘画服装Painting clothing • 绘画丙烯颜料及其他paints

  14. 华星汉迪站Huaxinghandi station >>>物料准备Materials preparation • 音控台audio console • 投影仪及投影幕projector and screen • 麦克风套microphone cover  • 音响audio

  15. 华星汉迪站Huaxing haidi station >>>物料准备Materials preparation • 台卡 table card • 抽奖箱lucky draw box • 小物料small materials • 药箱medicine box

  16. 华星汉迪站Huaxinghandi station >>>前期准备Preparation • 化妆师化妆making up • 桌椅摆放table layout • 人员就位staff get ready • 车辆清洁vehicle cleaning

  17. 华星汉迪站Huaxinghandi station >>>前期准备Preparation • 主持人彩排MC rehearsal • 舞蹈彩排dance rehearsal • 人员培训staff training • 人员培训staff training

  18. 华星汉迪站Huaxinghandi station >>>活动中Live event • 礼仪准备Miss Ritual get ready • 嘉宾签到guests reception • 茶歇就位tea break get ready • 茶歇tea break

  19. 华星汉迪站Huaxing handi station >>>活动中Live event • 舞蹈演艺dance performance • 主持人上场MC openning • 嘉宾互动guests interaction • 领导发言leaders speech

  20. 华星汉迪站Huaxinghandi station >>>活动中Live event • 销售顾问洽谈 • sales consultant negotiation • 互动游戏interactive game • 互动游戏interactive game • 互动游戏interactive game

  21. 武汉线-湖北中基站11月16日 Hubei line-Hubei Zhongji station Nov.16 嘉宾Guest:72 订单Order:7 34 10/05/12

  22. 湖北中基站 >>>活动流程 39 10/05/12

  23. Hubei Zhongji stationActivity Flow 39 10/05/12

  24. 湖北中基站Hubei Zhongji station>>>前期准备Preparation • 搭建准备construction preparation • 搭建准备construction preparation • 搭建准备construction preparation • 搭建准备construction preparation

  25. 湖北中基站 Hubei Zhongji station>>>前期准备Preparation • 搭建准备construction preparation • 搭建准备construction preparation • 搭建准备construction preparation • 搭建准备construction preparation

  26. 湖北中基站Hubei Zhongji station>>>物料准备Materials preparation • 签到表reception sheet • 手环bracelet • 小物料small materials • 台卡table card

  27. 湖北中基站Hubei Zhongji station>>>物料准备materials preparation • 投影仪及投影幕projector and screen • 互动游戏道具interactive game tools • 麦克风套microphone cover • 药箱medicine box

  28. 湖北中基站 Hubei Zhongji station>>>前期准备Preparation • 化妆师化妆making up • 车辆清洁vehicle clean • 迎宾准备ready for reception • 刀旗清洁flag clean

  29. 湖北中基站Hubei Zhongji station>>>前期准备Preparation • 主持人彩排MC rehearsal • 人员就位Miss Ritual get ready • 茶歇就位tea break get ready • 人员就位staff get ready

  30. 湖北中基站 Hubei Zhongji station>>>活动中Live event • 嘉宾签到guests reception • 舞蹈演艺dance performance • 领导致辞leaders speech • 主持人开场MC opening

  31. 湖北中基站Hubei Zhongji station>>>活动中Live event • 嘉宾互动guests interaction • 优惠政策介绍 preferential policy introduction • 销售顾问洽谈 • sales consultant negotiation • 嘉宾享用茶歇 • guests enjoy tea break

  32. 湖北中基站Hubei Zhongji station>>>活动中Live event • 互动游戏interactive game • 互动游戏interactive game • 互动游戏interactive game • 嘉宾看车guests test car

  33. 武汉线-湖北鼎杰站11月17日 Wuhan line-Hubei Dingjie station Nov.17 嘉宾Guest:65 订单Order:22 34 10/05/12

  34. 湖北鼎杰站 >>>活动流程 39 10/05/12

  35. Hubei Dingjie stationActivity Flow 39 10/05/12

  36. 湖北鼎杰站 Hubei Dingjie station>>>前期准备preparation • 搭建准备construction preparation • 搭建准备construction preparation • 搭建准备construction preparation • 搭建准备construction preparation

  37. 湖北鼎杰站 Hubei Dingjie station>>>前期准备Preparation • 搭建准备construction preparation • 搭建准备construction preparation • 搭建准备construction preparation • 设备调试equipment adjustment

  38. 湖北鼎杰站Hubei Dingjie station >>>物料准备Materials preparation • 签到表及手环 • reception sheet and bracelet • 抽奖箱lucky draw box • 抽奖券lucky draw coupon • 台卡table card

  39. 湖北鼎杰站 Hubei Dingjie station>>>物料准备Materials preparation • 投影仪及投影幕projector and screen • 互动游戏道具interactive game tools • 订单礼品gift for ordering • 音控台audio console

  40. 湖北鼎杰站 Hubei Dingjie station>>>前期准备Preparation • 化妆师化妆making up • 车辆清洁vehicle cleaning • 物料清洁materials cleaning • 主持人彩排MC rehearsal

  41. 湖北鼎杰站 Hubei Dingjie station>>>前期准备Preparation • 流程彩排Activity flow rehearsal • 流程彩排Activity flow rehearsal • 人员就位staff get ready • 人员就位Miss Ritual get ready

  42. 湖北鼎杰站 Hubei Dingjie station>>>活动中Live event • 嘉宾签到guests reception • 舞蹈演艺dance performance • 领导致辞leaders speech • 主持人开场MC opening

  43. 湖北鼎杰站Hubei Dingjie station>>>活动中Live event • 优惠政策互动介绍 • preferential policy introduction • 优惠政策互动介绍 • preferential policy introduction • 销售顾问洽谈 • sales consultant negotiation • 嘉宾互动guests introduction

  44. 湖北鼎杰站 Hubei Dingjie station>>>活动中Live event • 订单用户抽奖 • lucky draw for ordering • 销售顾问洽谈 • sales consultant negotiation • 订单用户抽奖 • lucky draw for ordering • 互动游戏interactive game

  45. 武汉线-恒信奥龙站11月23日 Wuhan line-Hengxin Ao'long Nov.23 嘉宾Guest:95 订单Order:19 34 10/05/12

  46. 恒信奥龙站 >>>活动流程 39 10/05/12

  47. Hengxin Ao'long stationActivity Flow 39 10/05/12

  48. 恒信奥龙站 Hengxin Ao'long station>>>前期准备Preparation • 搭建准备construction preparation • 舞台搭建stage construction • 搭建准备construction preparation • 搭建准备construction preparation

  49. 恒信奥龙站Hengxin Ao'long station>>>物料准备Materials preparation • 签到物料reception materials • 抽奖箱lucky draw box • 台卡table card • 音控台audio console

  50. 恒信奥龙站 Hengxin Ao'long station>>>前期准备Preparation • 化妆师化妆making up • 车辆清洁vehicle cleaning • 迎宾准备ready for reception • 流程彩排Activity flow rehearsal

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