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Wego Travel Media Kit 2011 PowerPoint Presentation
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Wego Travel Media Kit 2011 - PowerPoint PPT Presentation


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Wego is Asia Pacific’s leading travel search portal for flights, hotels, travel packages to find consumers the absolute best deal. Through our travel tools, Wego helps qualify the audience and ensure that the consumers directed to you are eager and ready to buy.

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Wego Travel Media Kit 2011


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    Presentation Transcript
    1. Introduction to Wego

    2. Wego Credentials • Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI • Over 150 travel providers have signed commercial agreements with us, including: • leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific • Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline • Over 20 distribution agreements including major portals such as Yahoo!, MSN, eBay, News.com.au, In.com News Digital Media, a division of News Corp, is an investor.

    3. Wego Traffic –Volume and Geo • Leading real-time travel search engine searches over 150 travel sites • Useful search tools for flight information, airfares, hotel deals, packages, activities, deals • Great user interface – Fast, simple, powerful for users to shop for travel • Featuring time-sensitive promotions Monthly Page Views: 5.0 million* Unique Audience: 1.50 million Age Range: 25 - 44 Source: Wego Analytics Nov 2010

    4. Wego Traffic –Demographics/Behaviour Highly active Travellers with Disposable Income 34% are aged 25-34, 28% are aged 35-44 47% are male. 53% are female 30% earn over US$50k/yr. 21% earn over US$100K/yr 52% spend at least 15 hours online each week “Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents “Western Europe”, “SE Asia” and “Australia” were the top planned destinations 48% now spend more time hunting for good deals than they did before the recession Source: Wego Global User Survey Mar/Apr 09

    5. Targeted, Measurable, Effective, Low Cost Targeted: Travel-focused consumers Measurable: Track from search to hand-off Reach: Ongoing exposure in APAC Media Rich: Interactive and engaging Low Cost: 1/10th cost of traditional media

    6. Introduction to Wego Introduction to Wego(B2B Value Proposition)

    7. Wego: What Is A Travel Search Engine ? We Don’t Sell Travel We Deliver Qualified, Incremental Leads to Merchants Who Sell Travel

    8. Wego – “Ready to Buy” Leads Qualified = “Ready to Buy” Unqualified Leads still have lots of questions.They are not yet ready to buy. Qualified Leads have had their questions answered.They are reaching for their credit card.

    9. Incremental = Leads You Don’t Currently Reach We add no value by competing with your existing marketing efforts. Our goal is to source and develop traffic that you don’t reach on your own. Wego – Incremental Traffic Merchant – Core Traffic • Direct “power shoppers” • (via bookmark) • Portal travel channels “powered by Wego”, such as Yahoo, MSN, News.com.au, eBay, SoutheastAsia.org … • 1st/2nd page natural Google search results • Regional cable TV tie-ups • Market-specific above • the line advertising • Search engine marketing • EDM / CRM / Loyalty

    10. Incremental Traffic from Attractive Sources AU ID SG, MY, PH, ID,AU, KR SEA SG SG, MY, PH SG, MY, PH Global AU + SEA Global

    11. Introduction to Wego Introduction to Wego(B2C Value Proposition)

    12. Fantastic Breadth and Depth of Content Over 150 Travel Providers! And Counting …

    13. Great User Interface – Fast, Simple, Powerful True Comparison Search Many direct providers + OTAs Greater choice vs. OTA partner AJAX Sorting & Filtering Tools User chooses what’s important Easy-to-Use, Intuitive Tools Next-Gen Hotel Reviews Breadth + Relevance + Simplicity Metasearch + Semantic Analysis

    14. Flexibility – Shop How You Want Wego supports four travel search shopping styles/stages “Live Price Search” Real-time price & availability Shoppers late in their search “Recent Price Search” Recent prices - instantly Shoppers seeking convenience “Hot Deals” Time-sensitive promos Shoppers seeking inspiration “Hot Deals Newsletter” We Deliver! Inspiration in their inbox

    15. Hotel Reviews Semantic Search • Major USP For Hotels Product • Hotel reviews are aggregated from multiple hotel review websites • Reviews are linked together by property • Reviews are broken into “snippets” • Snippets are clustered into concepts, such as rooms, service, family, business, modern … • Semantic analysis engine evaluates how positive or negative the aggregated reviews are for each hotel & concept combination • Tag cloud interface allows user to quickly filter by concept • Snippets allow user to quickly read the *relevant* section of each review Max Breadth & Depth of Reviews + Ease of Use = Instant Relevance

    16. Advertising Opportunities

    17. Opportunity Overview

    18. Homepage Flip Over – Featured Destination Leaderboard 728 x 90

    19. Search Interstitial Page Med Rectangle 300 x 250

    20. Flight Results (Live Price) Flight Spotlight 728x90

    21. Flight Results (Recent Price) Flight Spotlight 728x90

    22. Hotel Spotlight Sample

    23. Hotel Details Pages, Airfares (Catfish) Catfish Sample

    24. Hotel Details Pages (Multiple Tabs) Med Rectangle 300 x 250

    25. Flights and Hotels Results Pages Premium Textlink

    26. Flights and Hotels Results Pages Featured Textlink Sample

    27. Flights and Hotels Results Pages Skyscraper 160x600

    28. Packages • Packages Price & Feature Comparison • Developing product to aggregate all the package tours in the market • Aggregating tours from both Tour Operators (eg. Contiki) and Travel Agents (eg. Jetset) Med Rectangle 300 x 250

    29. Package Details Page Med Rectangle 300 x 250

    30. Handoff Pages Med Rectangle 300 x 250

    31. Deals Page Image 110 x85 Header: Maximum of 70 charactersBlurb: Maximum of 150 characters, including spaces Featured Deals • Featuring time-sensitive • promotions and distressed • inventory • “Featured Deals” are the sponsored listings • “Top-10” are editorially selected, but often still well-monetised • Can be syndicated by emails, feeds, etc. Leaderboard 728 x 90

    32. Wego Newsletter Banner Inclusion 468x60

    33. Solus/Dedicated Newsletter Sample

    34. Featured Destination – e.g. Tourism NZ 2

    35. Custom Landing Pages / Microsites 1 Integrated booking engine 2 Highly customizable landing page with video viewing 2

    36. Partnership/Sponsorship 2

    37. Online Contest 2

    38. Dynamic Creative – Available for Spotlights Wego Can Build From Scratch Or Your Existing Creative Price + Brand Message (price drawn from live from the search engine) Dynamic Price Inserted Into Existing 468x60 6 Prices (drawn live from the search engine)

    39. Ad Units with Wego.COM (Major)

    40. Ad Units with Wego.COM (Others)

    41. Thank You • Contact Us • Ivy Chee • Regional Sr. Business Development Manager • Ivy@wego.com • +65 8282 1081