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Key Learning Objectives prior to Third Midterm

Key Learning Objectives prior to Third Midterm. Ted Mitchell. Key Learning O bjectives. 1) Know the Revenue and Cost components in an Operating Statement that are associated with Marketing Management 2) Know the key ratios and how to use them Markup, Mp Gross Profit Margin, GROS

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Key Learning Objectives prior to Third Midterm

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  1. Key Learning Objectives prior to Third Midterm Ted Mitchell

  2. Key LearningObjectives • 1) Know the Revenue and Cost components in an Operating Statement that are associated with Marketing Management • 2) Know the key ratios and how to use them • Markup, Mp • Gross Profit Margin, GROS • Net Profit Margin, ROS • Marketing Return on Sales, MROS • Return on Marketing Expense, ROME, ROMI, MROI

  3. Key Learning Objectives • 3) Set a selling price using common cost based methods such as • Target Profit Method • Markup Pricing Method • ROS Pricing Method • 4) Setting marketing budgets using common Cost Based Methods • Advertising to Sales Ratio • Affordable method

  4. Key Learning Objectives • 5) Breakeven Analysis • BEQ • BEP • BER • BEMp • 6) Crossover Analysis, Indifference Points and Margin Maintenance • Quantity needed to maintain a gross profit and offset a price reduction • Sales Employees or Sales Reps crossover point • Lowest Bid that maintains gross profit

  5. Key Learning Objectives • 7) Definitions of Market Share and the relationship between them • 8) Using Relative Marketing Mix and Market Share Theorem for an analysis of performance relative to competitors • 9) Using Relative Product Quality and Relative Price to set the selling price,

  6. Key Learning Objectives • 10) Impact of changes in two variables on the changes in a third variable. • Impact of the changes in Market Size and Market Share on the change in Sales (R or Q) • Impact of the changes in the number of calls and the close-rate on the number of completed sales • Impact of the changes in variable cost and quantity sold on the total Cost of Goods Sold

  7. Any Questions?

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