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Zsuzsa Koltay Kornelia Tancheva Cornell University Library. Personas and a User-Centered Visioning Process. The task. Re-envision how we present our library and information landscape on the web User needs as compass. The need. Use, but refine and validate existing data Fast track!

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zsuzsa koltay kornelia tancheva cornell university library
Zsuzsa Koltay

Kornelia Tancheva

Cornell University Library

Personas and a User-Centered Visioning Process
the task
The task

Re-envision how we present our library and information landscape on the web

User needs as compass

the need
The need

Use, but refine and validate existing data

Fast track!

Qualitative research presented through personas

personas
Personas

Composite sketches of target user groups

Segmented by like behavior

Engaging, they invite empathy

Can present either qualitative or quantitative data

our process
Our process

Consultant to speed up process (Craig St. Clair from TKG Consulting LLC)‏

36 interviews probing work tasks and habits

Well balanced but not statistically valid

Segmented on research patterns

Bringing them to life

meet some imaginary friends
Meet some imaginary friends

Background

Library interactions and transactions

Key experiences

Luxuries, comforts, necessities

assessment of user behavior
Assessment of user behavior

Matrix of status and field of study as predictor of research and study patterns

Behavior supports pretty traditional segmentation

gap assessment
Gap assessment

Access to full text

Lack of transparency

Cornell is not the world

needs assessment
Needs assessment

Delivery

Limited number of starting points (one would be nice!)‏

Trusted networks

Library outside the library

Show me the world

Simple and quick

Better outreach

decision support
Decision support

Bust the institutional silo

Streamline web site

Single search box (or at least fake it!)‏

Local content in same discovery flow

Integrate delivery into discovery path

No jargon

Constant assessment and development

lessons and plans
Lessons and plans

Complexity vs. number of personas

Driving by rear view mirror only

Validated, supplemented, amplified existing data

Helpful fast track process

Will update for new web presence