Marketing and Distribution. Marketing. Once, as a business, you have a good or service, what must you do? Marketing: all activities involved in moving goods and services from the producer to the consumer
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Market survey: information on who maybe possible product users, based on characteristics such as age, gender, income, education, location (Best Buy survey, warranty cards, focus groups, individual interviews)
Before national or large distribution, most companies use test-marketing: offering a product for sale in a small area for a limited amount of time to see how successful it will be
Club warehouse stores: require membership, usually groups oriented (Sam’s club)
Direct marketing: done mainly through catalogs and the internet (avoid most state sales taxes); increases sales because of ease and convenience of ordering products on consumers own timeline; order almost anything with valid credit card